Height control seems to be directly on the cyclic, without the combined height/throttle handle. I do not see yaw pedals, either. Controls of this aircraft seem to be different enough from conventional helicopter (that at least license hours were flown in) to be a serious disadvantage for potential buyers. Another consideration could be how this thing reacts to wind gusts and how different that handles compared to con…
It seems like a big motivation behind this is to appeal to non aviation folk and make it a mainstream offering.
If it was about new concept self-driving car with manual controls on joystick rather pedals and wheel, I would have my doubts about its marketability also.