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The Deck ad network is shutting down

decknetwork.net

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Re: The Deck ad network is shutting down

#41

Post by always_good »

bazillion wrote: post #39
bgarbiak wrote: post #9

Whenever I noticed that a site I'm visiting is "powered" by DECK, I was whitelisting it in the adblock. I hate ads, but I totally get that they keep things going in the Net, and so if there have to be ads they should be like the DECK: no tracking, no profiling, no being invasive. It's really a shame that an opposite of that triumphs today. In the long term it's gonna be painful for the users, for publishers, for the…

I'm curious what you think of my ad network[1] -- it allows for native ads that are non-intrusive and actually benefit the user. When you hover over an item in an image, an ad is displayed, but hovering off of it makes it go away. Here is an example video showing that: https://www.youtube.com/watch?v=V_oTtDUV0yI Although the ads aren't blocked by ad blockers, if they were, would you unblock them? Also would love any…

You linked to an /edit page rather than the video.

This works: https://www.youtube.com/watch?v=V_oTtDUV0yI

Re: The Deck ad network is shutting down

#42

Post by j0ncc »

bazillion wrote: post #39
bgarbiak wrote: post #9

Whenever I noticed that a site I'm visiting is "powered" by DECK, I was whitelisting it in the adblock. I hate ads, but I totally get that they keep things going in the Net, and so if there have to be ads they should be like the DECK: no tracking, no profiling, no being invasive. It's really a shame that an opposite of that triumphs today. In the long term it's gonna be painful for the users, for publishers, for the…

I'm curious what you think of my ad network[1] -- it allows for native ads that are non-intrusive and actually benefit the user. When you hover over an item in an image, an ad is displayed, but hovering off of it makes it go away. Here is an example video showing that: https://www.youtube.com/watch?v=V_oTtDUV0yI Although the ads aren't blocked by ad blockers, if they were, would you unblock them? Also would love any…

I'm curious.... is there some sort of crazy image recognition tech going on here or does the website owner need to somehow identify what's in the image for the ads to work? If it's the former then this is seriously impressive.

Re: The Deck ad network is shutting down

#43

Post by bazillion »

always_good wrote: post #41
bazillion wrote: post #39

Earlier quoted context omitted.

I'm curious what you think of my ad network[1] -- it allows for native ads that are non-intrusive and actually benefit the user. When you hover over an item in an image, an ad is displayed, but hovering off of it makes it go away. Here is an example video showing that: https://www.youtube.com/watch?v=V_oTtDUV0yI Although the ads aren't blocked by ad blockers, if they were, would you unblock them? Also would love any…

You linked to an /edit page rather than the video. This works: https://www.youtube.com/watch?v=V_oTtDUV0yI

Oops, good catch! Fixed it.

Re: The Deck ad network is shutting down

#45

Post by bazillion »

j0ncc wrote: post #42
bazillion wrote: post #39

Earlier quoted context omitted.

I'm curious what you think of my ad network[1] -- it allows for native ads that are non-intrusive and actually benefit the user. When you hover over an item in an image, an ad is displayed, but hovering off of it makes it go away. Here is an example video showing that: https://www.youtube.com/watch?v=V_oTtDUV0yI Although the ads aren't blocked by ad blockers, if they were, would you unblock them? Also would love any…

I'm curious.... is there some sort of crazy image recognition tech going on here or does the website owner need to somehow identify what's in the image for the ads to work? If it's the former then this is seriously impressive.

Unfortunately (in terms of programming credibility), it's done manually. The process is extremely fast though -- just seconds to do a highlight, and a built-in search that hooks into all affiliate networks (Commission Junction, Linkshare, Affiliate Window, Share-a-sale, etc.) along with allowing custom links.

Re: The Deck ad network is shutting down

#46

Post by jgruber »

draw_down wrote: post #5

It's worth noting because this was an ad network that tried to do the job the right way. The heyday of the indie blog was already over, this is just a reflection of that. It worked for a while, and the wold has moved on. It's not a matter of "grinding it out" or persistence, the market factors have simply changed. I wonder what Daring Fireball (AFAIK by far the site with largest readership on the Deck) will do. I'm s…

The Deck was just one leg among several on the DF revenue stool. Weekly sponsorships for the RSS feed and my podcast are still going strong. And, Jim Coudal was open about the problems The Deck was facing -- the end didn't come as a surprise to member sites.

Re: The Deck ad network is shutting down

#47

Post by TylerE »

jgruber wrote: post #44
pkamb wrote: post #40

This was a fun weekend hack experimenting with the iOS 9 content blocker extension framework. Never got that link on Daring Fireball though! http://swabthe.com/

You built a content blocker that only blocked The Deck?

You are obviously missing the sarcasm.

Re: The Deck ad network is shutting down

#48

Post by cookiecaper »

eldavido wrote: post #17

This seems to fit the narrative of a broader wave of consolidation hitting the old-school web. Like it or not, there are real advantages to walled gardens like facebook. To ad buyers, it's a single platform where one can target the entire world person-by-person -- even across multiple devices (iPad, phone, laptop), with hyper-accurate segmentation and user tracking, strong identity services with all the abuse/spam pr…

You don't need a walled garden for that. You would need some client-side listeners.

Walled gardens arise because our legal system incentivizes it. Network effects are unnatural online. There is no barrier to access or information flow here -- put simply, there are no real walls to protect the garden. They're all artificially imposed barriers.

With improved laws, no one would be able to hold the web-accessible data hostage, and competition would be based on consumer-facing concerns like user experience and customer service.

Until we get to that point, which makes up the foundation of all competition in the physical world, the potential of the internet will continue to be squandered. It's very important to wake people up to these issues, since no one really seems to discuss them.

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