Earlier quoted context omitted.
Now it's lazy and selfish to not take every ounce of surplus you can out of a market? Some folks just want to lay back and enjoy life. If I were Craig I'd sit on that goldmine for the rest of my life - most likely it will finance a very decent lifestyle until the day he dies. Why bother with the stress of expanding and doing what everyone else is doing? I'm completely convinced that strategy makes for miserable peopl…
This is sort of my point... Don't get me wrong, he has every right to run his business in any way he so desires. And, who am I to pass judgement on him for this? I'm just saying that we shouldn't see this sort of decision making as 'honorable' or 'selfless' in any sense. It's the opposite, in a way.
But I also completely agree that's subjective, and there really is no morality here. It's simple personal preference.