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Google AMP Cache, AMP Lite, and the Need for Speed

developers.googleblog.com

41–50 of 247 posts

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#41
post #15
post #4

"We remove image data that is invisible to users, such as thumbnail and geolocation metadata. For JPEG images, we also reduce quality and color samples if they are higher than necessary." Great. Except that that information might be deliberately a part of the image. These things should be opt-in.

They are. You don't have to publish an AMP version.

> You don't have to publish an AMP version.

For now. I do have a bad feeling that Google will keep pushing towards this.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#42
There's a lot of hate going on in this thread towards Google ... maybe unfairly.

Keep in mind, a huge reason why Google created AMP is because website bloat has gotten out of control. It's not uncommon for a simply Wordpress blog to be 4MB in size and have 70 requested objects to fetch.

I live in a geography that has LTE and web site are painfully slow to load on mobile devices. I can't even imagine what the Internet experience is like in parts of the world still on 2G or 3G.

If people would stop for a moment and question to themselves "do I really need to use 5 different JavaScript frameworks just to post to my simply personal blog", there's a good chance AMP would not need to exist.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#43

Earlier quoted context omitted.

I think they have been trying to push people in that direction. They penalize you for having slow load times and too small of touch zones among a variety of other ux factors. But the progress has been slow.

Have they? I'm not arguing, I'm genuinely curious because I guess I don't ever see that happening. Whenever I search for something that has a bunch of results, like weather, I end up with 30s loading, JS-filled, nightmare sites that are slow, bulky and don't show the information in a clean format. Yet there are good, simple sites like http://myfreeweather.com/ that are ~8 pages into the results. I don't pretend to kn…

It's part of the algorithm, but it's not enough to offset the fact that a bloated site like weather.com gets astronomical amounts of traffic from all sources (direct, paid, organic).

It's more like if you had two sites with identical traffic and identical content relevancy the faster site would rank higher... which makes sense.

If your site is incredibly popular, it's logical to think that people are finding it useful and therefore it should rank higher. That's less true than it used to be, but it's still valid as one of the primary ranking metrics.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#44

I'm against AMP simply because it doesn't work with Safari on iOS. In fact, I switched to DuckDuckGo as a default search engine because less accurate search is still better than a list of accurate results that simply don't open.

Can you detail the issues you've had with AMP pages? I use Safari on iOS 10.2 daily and have never noticed an issue loading AMP pages.

I'm on iOS 10.2 also. Searching for something like "site:reddit.com casserole" gives a couple of AMP results. Clicking them just shows google loading circle thingy indefinitely, the page never opens.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#45

I'm against AMP simply because it doesn't work with Safari on iOS. In fact, I switched to DuckDuckGo as a default search engine because less accurate search is still better than a list of accurate results that simply don't open.

Can you detail the issues you've had with AMP pages? I use Safari on iOS 10.2 daily and have never noticed an issue loading AMP pages.

They don't load. Ever. 100% of the AMP links I've tapped in Safari on 10.2 just show the AMP header with a blank page beneath it. I don't have an ad blocker installed on my phone, or anything else that should be screwing with it to the best of my knowledge.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#46

I have a bad feeling. Google is creating a proprietary version of the mobile Internet, a layer between them and us. Looking at the specs, it's open but paired with the AMP cache and Google's ranking algorithm which already clearly prefers AMPed pages it doesn't feel like a free choice. What if I don't want to use Google's AMP cache and rather my own CDN? What if I don't want this useless AMP banner at the top of my A…

> What if I can build fast mobile sites without following the AMP spec?

Then it's harder for google to make _more_ money out of you. It's all about growth, and since they won search, they are desperately trying to grasp something.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#48
post #15
post #4

"We remove image data that is invisible to users, such as thumbnail and geolocation metadata. For JPEG images, we also reduce quality and color samples if they are higher than necessary." Great. Except that that information might be deliberately a part of the image. These things should be opt-in.

They are. You don't have to publish an AMP version.

Except with Google's stranglehold on Google Search Engine results, not publishing an AMP version means you will probably rank below a similiar AMP-"enhanced" version from a competitor.

That's not really an option, unless you're trying to go after the Bing/DuckDuckGo market.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#49
post #11

"At Google we believe in designing products with speed as a core principle. The Accelerated Mobile Pages (AMP) format helps ensure that content reliably loads fast [...]" Yeah, that's certainly one way to look at it. Yet in my book, the "AMP 'format'" (emph. mine), above all, ensures the continued assimilation of the open web, and with it most of ad revenue collected there, into the huge moloch that is Google (and it…

i agree, but i don't think google is 100% to blame. The web-designers etc. have failed to provide fast, mobile optimised pages that perform the same optimisation that google now produces. Google is just taking advantage of the neglect for providing a mobile-friendly, bandwith-adapting web experience.

For AMP? Hell they are.

For bloated [anything involves computers]? No. That's on us.

Re: Google AMP Cache, AMP Lite, and the Need for Speed

#50

There's a lot of hate going on in this thread towards Google ... maybe unfairly. Keep in mind, a huge reason why Google created AMP is because website bloat has gotten out of control. It's not uncommon for a simply Wordpress blog to be 4MB in size and have 70 requested objects to fetch. I live in a geography that has LTE and web site are painfully slow to load on mobile devices. I can't even imagine what the Internet…

> 5 different JavaScript frameworks

This is not the problem. You can easily use i.e. React and some related libs on mobile without slowing down the experience at all. Everything will be fast and responsive, loading times and the mobile site itself (if done right). The problem Google tries to address (and this is a real problem) are the cascaded ad networks on webpages which load hundreds of JS libs once a page is loaded. This is a huge problem and yes, it needs to be solved. Just go to any news site and open Chrome Inspector's Networking tab, then you'll be shocked about the millions of resources still being loaded. AMP is solving this by putting Google as the gatekeeper in front of all this networks. I am ok with this, those ad networks created the problem and I am fine if they now need to deal with Google's monopoly but I am not fine with being restricted in using JS in general because you can do it right, even on mobile.

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