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Introduction To Online Payments - TL;DR: It's A Total Bitch

blog.meatinthesky.com

41–50 of 62 posts

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#41

I'd like to know if someone has pointers to a similar writeup but focussed on Europe rather than US. AFAIK neither Google Checkout nor Amazon Payments are available in Europe, but I'd love to be proven wrong.

You can't do a EU-wide guide easily, because you will need a merchant account at a bank in your country (and you typically can't use one from another country), and you will need a processor that can work with that bank (which will typically be a processor from the same country) and finally a provider that can work with that processor, again, mostly country-bound.

If you're in Denmark I can recommend http://epay.dk as a provider, their SSL relay solution + some AJAX allows you to make really nice payment interfaces that are completely branded and integrated, without the hassle of PCI compliance for your site.

(As processor we use http://pbs.dk, because, well, there's noone else really.)

If you're in Denmark for instance,

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#42

I'd like to know if someone has pointers to a similar writeup but focussed on Europe rather than US. AFAIK neither Google Checkout nor Amazon Payments are available in Europe, but I'd love to be proven wrong.

You can't do a EU-wide guide easily, because you will need a merchant account at a bank in your country (and you typically can't use one from another country), and you will need a processor that can work with that bank (which will typically be a processor from the same country) and finally a provider that can work with that processor, again, mostly country-bound. If you're in Denmark I can recommend http://epay.dk as…

Thanks for the pointers, I should have mentioned that I'm in France so it looks like they're not available to me.

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#43

Sachin - the online payments industry is indeed very complex. I'm impressed that you both took the time to write this up and did such a nice job. I would add a few things. (Disclosure: I'm with Braintree) 1) There is much more than meets the eye when choosing a merchant account provider, and not all are created equal (it's very true that few understand online payments). We will be first to say that providing merchant…

Proper links: Data Portability[1], New to payments[2] and Use this checklist[3].

[1] http://www.braintreepaymentsolutions.com/blog/data-portabili...

[2] http://www.braintreepaymentsolutions.com/services/new-to-pay...

[3] http://www.braintreepaymentsolutions.com/blog/dont-get-duped...

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#44
post #2

TL;DR indeed. it doesn't have to be that complicated. i needed a credit card processor for corduroy (plug: http://corduroysite.com/ ) to process monthly subscription charges. i filled out a form (i think, it was 2 years ago) on braintree's website ( http://www.braintreepaymentsolutions.com/ ), they emailed me back some info, i filled out and faxed over their forms about my business and already-established checking ac…

Last I checked, Braintree doesn't want most startups - their site says they didn't want anyone under a threshhold of $LARGENUM per month. I recall it being quite high for a non-existing service - like $20k to $50k. Braintree seems to simplify the work by a lot. On the other hand, use another provider, and PREPARE TO SUFFER! I wrote about our pains w/ Auth.net in specific (and cc processing in general) here: http://le…

We (Braintree) now work with companies of all sizes, including a lot of startups, and have no volume requirements. In the past we did have volume requirements. We were a smaller company then and were trying to balance maintaining a high quality of service when working with more leads than we could handle. We'll be blogging about this in greater detail.

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#45
post #27
post #19

Earlier quoted context omitted.

How easy/painful would it be to switch from PayPal Standard to Authorize.Net or PayPal Payflow Pro, if the situation arises?

Moving from PayPal Standard to anything is pretty easy since for most people it's a very simple payment service. The other gateways are more complex since you cannot migrate the credit cards, and if you have recurring profiles managed on the gateway, you will have a harder time moving as you'll have to convince your customers to punch in their credit card again.

>you'll have to convince your customers to punch in their credit card again.

Give them a free month, or 5 free GB, or what have you.

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#46
post #34
post #10

What frustrates me is that it's just so expensive to get started... I know that it's "just the cost of doing business" but it really bothers me that you have to give away ≈%3 of your revenue to get paid. Braintree claims that their pricing is very competitive. I don't doubt that it is, but being in business with them for a single year costs a minimum of $1659* (supposing you need recurring billing). That's a lot for…

Use Paypal & E-junkie for your first few months and sell folks lifetime subscriptions to your service. $5 a month for e-junkie (not strictly necessary but it will save you a few hours of integration work), ~3% for Paypal. After you've got a better handle on your market, have traction, and have passionate paying customers singing your praises, switch to a subscription billing provider and grandfather in the old users…

My only concern about this would be selling lifetime subscriptions for an embryonic service. What if it fails? This may be built into the terms, but it could also sour customers on your future offerings (or hurt your personal brand).

Otherwise, this seems like a good strategy for testing the waters with a new product.

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#47

This is where I see a pretty huge opportunity for facebook. Tie credit card to identity and offer a simple yet robust payment system.

The fact that I'm constantly getting friend requests from facebook accounts which are pretty transparently not real people does not reassure me about the idea of facebook doing identity verification with consequences.

As smartphones become ubiquitous, maybe we can go back to the cypherpunk idea of everyone having a public key.

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#48
post #46
post #34

Earlier quoted context omitted.

Use Paypal & E-junkie for your first few months and sell folks lifetime subscriptions to your service. $5 a month for e-junkie (not strictly necessary but it will save you a few hours of integration work), ~3% for Paypal. After you've got a better handle on your market, have traction, and have passionate paying customers singing your praises, switch to a subscription billing provider and grandfather in the old users…

My only concern about this would be selling lifetime subscriptions for an embryonic service. What if it fails? This may be built into the terms, but it could also sour customers on your future offerings (or hurt your personal brand). Otherwise, this seems like a good strategy for testing the waters with a new product.

My own view on "lifetime" anything is that I'm taking a gamble on whose lifetime is longer, and consider that when choosing that option. Ultimately, the amount I pay comes down to how long I think the company/product will last.

Anecdotal, I know.

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#49
Just use PayPal. I've been using them for years with zero problems. Their fees work out to be about the same as I'd pay for a merchant account, but without all the development hassle. There is also a new player on the block, http://www.gunpal.com, which I'm looking to add as an option just on principle -- they don't discriminate based on what you are selling or buying like PayPal does.

Re: Introduction To Online Payments - TL;DR: It's A Total Bitch

#50
There are two philosophies:

1. Hire one provider, an expert, to handle everything for you - the merchant account, your billing logic (ex. recurring billing) and the payment gateway.

2. Get the best in breed for each layer in the stack. The Chargify/Recurly/Cheddargetter set is working to be the best in class at handling billing logic. For most online services the billing logic is quite complicated (and gets increasingly complicated over time) and something that the majority of merchant account providers / gateways are not historically good at handling.

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