Such a weird article. It's written as if he already had a large following and got on to monetize it. But it looks like a fresh account and in the end, he failed to gain any real momentum. Which goes to show that establishing genuine rapport still matters. Why would you even go from posting cat pictures to vaguely fashion/glamor content? Bloomberg should do what these scouts do - find a person that already has traction and pay them to journal their monetization process.
Confessions of an Instagram Influencer
41–50 of 138 posts
Re: Confessions of an Instagram Influencer
#42Earlier quoted context omitted.
I brush my teeth so that they last longer and I can chew food longer and thus stay alive longer, marketing only comes into it for people in marketing.
Which toothpaste do you use? And how did you come to choose that brand?
The one that was on offer in the supermarket.
Re: Confessions of an Instagram Influencer
#43My wife and I were just talking about this today, coincidentally. She follows a few people around the world who are artists or collectors on IG. She pointed out to me that when she started following some of them more than a year ago, they had a few hundred followers, and were posting general stuff, but which all felt heartfelt and 'in the moment'. I think 'genuine' was the word my wife used. Kids doing silly things.…
FWIW, the FTC is getting really interested in influencer marketing. Also from Bloomberg: https://www.bloomberg.com/news/articles/2016-08-05/ftc-to-cr...
Or ask your favorite search engine about FTC influencer marketing.
Re: Confessions of an Instagram Influencer
#44Earlier quoted context omitted.
I brush my teeth so that they last longer and I can chew food longer and thus stay alive longer, marketing only comes into it for people in marketing.
Which toothpaste do you use? And how did you come to choose that brand?
I check the Fluor ppm and pick the most inexpensive one with the highest ppm personally
Re: Confessions of an Instagram Influencer
#45Earlier quoted context omitted.
Bill Hicks never figured out the meaning of life. The entire purpose of life is to market. You get up in the morning and brush your teeth so that you're more marketable than the slob that doesn't. Everything you do can be traced back to marketing. The more people understand that, the better off they will be at handling life.
I brush my teeth so that they last longer and I can chew food longer and thus stay alive longer, marketing only comes into it for people in marketing.
[deleted]
Re: Confessions of an Instagram Influencer
#46I'm with Bill Hicks when it comes to advertising and marketing. I adblock. I pirate. I don't use Facebook or other social networking sites. I don't want advertising in my life. It's propaganda. It shits in your head. If there's anybody reading this who works in those industries: you thought Generation X was cynical?
Bill Hicks never figured out the meaning of life. The entire purpose of life is to market. You get up in the morning and brush your teeth so that you're more marketable than the slob that doesn't. Everything you do can be traced back to marketing. The more people understand that, the better off they will be at handling life.
> The entire purpose of life is to market.
The sun doesn't give off free energy to market itself to anyone, and even the the most succesful whore will end up dead. The main difference will be having been a whore.
Re: Confessions of an Instagram Influencer
#47Influencer marketing will boom with the launch of social commerce. But startups need to be careful about advertising regulation. If someone has paid for a promotion, then it will have to be tagged as such, like Sponsored Ad.
I don't think tagging with something like #ad or #sponsored does nearly enough, especially if hidden amongst a bunch of other tags. (edit: And #sp - are you kidding me?) Traditional ads are obvious through specific placement on the page (sidebars) and/or a prominent "Advertisement" or "Sponsored" label and/or moreover simply having the general look and feel of a 'traditional' advert.
When your favourite media personality is gushing about some product it's really easy to forget it's an advert and they're being paid for it. I know that's what makes it great for marketing purposes, but it feels seriously dishonest and (to me) represents a decline in our standards.
Re: Confessions of an Instagram Influencer
#48I'm with Bill Hicks when it comes to advertising and marketing. I adblock. I pirate. I don't use Facebook or other social networking sites. I don't want advertising in my life. It's propaganda. It shits in your head. If there's anybody reading this who works in those industries: you thought Generation X was cynical?
Bill Hicks never figured out the meaning of life. The entire purpose of life is to market. You get up in the morning and brush your teeth so that you're more marketable than the slob that doesn't. Everything you do can be traced back to marketing. The more people understand that, the better off they will be at handling life.
The purpose is not being marketed, is having sex. You market yourself so you can have better sex. At least that's what some people say, like when they claim Zuckerberg started The Facebook so people could get easily laid.
I've also had interesting conversations saying the purpose is not sex but power. We do stuff the way we do because that might get us more power.
Sociology is really interesting.
Re: Confessions of an Instagram Influencer
#49Influencer marketing will boom with the launch of social commerce. But startups need to be careful about advertising regulation. If someone has paid for a promotion, then it will have to be tagged as such, like Sponsored Ad.
I don't think tagging with something like #ad or #sponsored does nearly enough, especially if hidden amongst a bunch of other tags. (edit: And #sp - are you kidding me?) Traditional ads are obvious through specific placement on the page (sidebars) and/or a prominent "Advertisement" or "Sponsored" label and/or moreover simply having the general look and feel of a 'traditional' advert. When your favourite media persona…
These type of advertisements are already garnering interest from national regulators. One reason is that a lot of these influencers have a lot of children and teens amongst their followers (think beauty vloggers on YouTube). Most countries have laws regulating advertising aimed at minors. By using popular social media channels brands can circumvent this limitation by simply buying advertising space from local influencers with predominantly teen or pre-teen follower demographics.
Re: Confessions of an Instagram Influencer
#50My wife and I were just talking about this today, coincidentally. She follows a few people around the world who are artists or collectors on IG. She pointed out to me that when she started following some of them more than a year ago, they had a few hundred followers, and were posting general stuff, but which all felt heartfelt and 'in the moment'. I think 'genuine' was the word my wife used. Kids doing silly things.…
For anyone not familiar with French philosopher Jean Baudrillard, I recommend reading up on his ideas around 'posed reality', as it were.
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"Simulacra are copies that depict things that either had no original to begin with, or that no longer have an original.
Baudrillard believed that society has become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was being rendered meaningless by being infinitely mutable."