Earlier quoted context omitted.
A big company should aspire to make life better, not worse. People don't need to work more than they already do (unless they really want to, which is fine, but most of the time they are expected to be always available).
Tell that to McDonalds, Marlboro and hundreds of others. A big, capitalistic company's only goal is to satisfy their stakeholders, nothing more.
So it's our job to write articles like DHH wrote and make them as visible as possible. No company is able to foresee all the negative consequences they can cause (they should try, however, because it will and should hurt them).
It's up to the society to create strong negative signals that will counteract and negate positive economic signals coming from any activities harmful to the society.