Activities that can’t be billed to other agencies are another drain. One example is staff time totaling 727 hours on a logo change. The old logo was a blue square with 18F in the lower-right-hand corner. The new logo, a black square with 18F centered and a different font, wasn’t worth the time and doesn’t look as good. for anyone else curious: (new) Black Logo: https://18f.gsa.gov/assets/img/logos/18f-logo.svg (old)…
Meh. I'm sure google spent millions on their logo change, and it was just a font tweak. Hackernews was gushing. God knows what they spend per week on google doodles. There's no winning here for 18f. Either their sites are archaic disasters and they are criticized for not being up to par with the top tier consumer sites. Or they spend some money to bring them up to par and its "OMG! An $800 toilet seat!"
Google can spend ten billion dollars changing their logo because they're profitable and they answer to their board & shareholders. I don't remember anyone asking me if I wanted to contribute money to a government tech startup.