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FWIW, have only opened Snapchat once since IG Stories debut.. 28 and consider myself tech savvy. That being said, the only defense it seems Snapchat has is their "instantaneously direct messaging" i.e. being able to send to one person at a time. When or if IG does this, well...
I have yet to speak with anyone who thinks Snapchat's valuation is realistic and that their business model will sustain them. When I see this I just think of Twitter all over again. I would love to hear arguments supporting Snapchat though.
Snapchat is the proverbial 'new MTV' that marketers have been waiting to see appear on the internet for perhaps 20 years. Huge numbers of young people use it daily. Engagement is great, perhaps unlike any other consumer internet product: you watch it the way you watch tv. Just queue up a bunch of stories and stare at it for a while. Advertisers and the brands they represent like this. A lot.
The newly renamed Snap Inc has even greater ambitions. They aim to be the 'new Apple.' A consumer electronics line that achieves more than customer loyalty, something more like emotional commitment. The sort of 'brand identity' that gets written about in textbooks but rarely actually exists in the world. A company that produces functional gadgets that are meant to be flaunted like jewelry.
Is Evan Spiegel the 'new Steve Jobs'? Personally, I doubt it. But there are plenty of wealthy and connected people who seem very invested in that notion becoming reality.
I'm surprised (rather, disappointed) that the article doesn't make any comparisons to Facebook's IPO. For today's 14-to-25-year-olds, Snapchat is the new Facebook, in terms of user engagement, market penetration, mindshare -- so it stands to reason in terms of valuation it would be too. There are some important differences, of course. Facebook owns multiple properties that mount competition to Snap Inc: Instagram, Me…
I'm surprised you wouldn't bring the biggest difference - the data. Facebook had tons of user data, even at their IPO, while Snap has relatively little.
When a company like Uber is raising insane amounts of money I think to myself - "ok, they're working on vehicle automation and other ambitious projects, it makes sense". When a company like snapchat is looking for 4B in addition to existing funding I am left completely dumbfounded. Can someone please explain why they would need this much cash?
The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…
So more ads?! That's what funding means, right? Man, I just wanted to send dick pics...
Earlier quoted context omitted.
The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…
And how will they make money? Selling ads in the AR world?
Earlier quoted context omitted.
Considering Snapchat revealed Spectacles, which in my mind was an unexpected hardware development, they could use funding for side projects and expansion. Hopefully, they don't become like Twitter and waste all that money for so little gain.
I'm pretty sure that they will write these off evetually. To me they feel very similar to Google glass insofar the customer bases being somewhat similar, maybe spectacles' being somewhat younger.
Earlier quoted context omitted.
The engineering community is sleeping on Snapchat, but shouldn't be. My life is AR. I'm the CEO for an AR company, I speak write and live and breathe all things AR. Snapchat is poised to be the most important AR company around for several reasons. 1. They have a MASSIVE userbase that is comfortable with sharing their lives 2. That userbase has already shown an interest in AR - and yes whether you like it or not their…
And how will they make money? Selling ads in the AR world?
FWIW, have only opened Snapchat once since IG Stories debut.. 28 and consider myself tech savvy. That being said, the only defense it seems Snapchat has is their "instantaneously direct messaging" i.e. being able to send to one person at a time. When or if IG does this, well...
IG has this. I got a direct message from someone last week.