Its clear to me that Rethink is the model for future databases - its just that DBs have a long gestation as no-one wants to risk their data until the code is aged like a fine wine. Its an important longterm technology play - just the kind we need to improve things for all of us.
In two or three years I think they would be making money, I think this is a failure of capitalism or imagination our HN/SV community.
To those several of us who have the power to write a check, please consider doing so, Rethink have been relentlessly building the future [ and you will make money ]