41–50 of 126 posts
"App Transaction Data. This includes historical information about your transactions in the App Store, including apps you have downloaded and in-app purchases you've made." Yuck. https://searchads.apple.com/privacy
"App Transaction Data. This includes historical information about your transactions in the App Store, including apps you have downloaded and in-app purchases you've made." Yuck. https://searchads.apple.com/privacy
Apple already has this information, so this is only putting it to use. Plus, they continue below: > Advertisers have the ability to select user segments based on this information when setting up their campaigns to guide the delivery of their ads. However, no user segment can be smaller than 5,000 people. No individual user data may be exported from Search Ads, ensuring that only aggregate campaign delivery informatio…
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
That's how supermarkets work, too. They get a cut of the sales price, and if you want your product to stand out, you pay for a more prominent placement.
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
Actually, the point of the app store was distribution. That's what the 30% cut was for IIRC. And that's how they sold it, by comparing it to the 50% and more cut that older, traditional channels took at the time of introduction. I don't think they ever even thought about discovery, which would explain why the app store has become such a mess in the first place!
> And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors?
I don't think making money is the main consideration for Apple here. Advertising can also play a useful role as a market mechanism (keyword: "price discovery"). For example, if you spend money to promote your app, you signal confidence in its value proposition. Also, you might be more selective in your targeting. Etc. So the money itself is almost incidental, what we really want here is the information aggregation and surfacing function of a competitive market, the most efficient matching of offers (app makers) and bidders (app users) across an extremely heterogeneous collection of agents.
But it needs to be set up correctly (this is what all the mechanism design literature is all about). Hopefully it is, but I suppose we'll just have to wait and see.
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
That's how supermarkets work, too. They get a cut of the sales price, and if you want your product to stand out, you pay for a more prominent placement.
Earlier quoted context omitted.
Yes, so let it be free of charge. Why is there any cost involved here for the app developer?
So instead of ads you want a system where random relevant apps are floated to the top of searches? How is that helpful for anyone? Maybe I'm missing something, but it seems like Apple is only doing what every other search system with embedded ads at the top does.
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
> The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. Actually, the point of the app store was distribution. That's what the 30% cut was for IIRC. And that's how they sold it, by comparing it to the 50% and more cut that older, traditional channels took at the time of introduction. I don't think they ever even thought about discovery, which would explain why the app store…
"The App Store makes it simple for users around the world to discover, download and enjoy your apps. "
Discovery is very much part of the deal.
This is...insane. The whole point of the App Store is to help in discovery and I already pay a 30% cut for my app. And now they want to charge me for promoting my app in their store. This should just be a built-in part of the App Store story for the customers. This is why Apple customers pay a premium. Instead Apple sees an opportunity here to make even more money off me / the app authors? Hats off to Apple. First, t…
Search ads give companies a legitimate way to promote apps within the app store, outside of editorial or bad tactics to game search results (title keyword stuffing, keyword highjacking etc).
The App Store is where the customers are, so it makes sense to allow advertising here. Otherwise the alternative Google or Facebook where you're changes of conversion are such a great deal less because you're so far removed from the channel.
It's like the difference between being offered fries at the fast food counter compared to a banner ad. It's clear it's going to be better for all involved to be offered something in the better context.
Earlier quoted context omitted.
That's how supermarkets work, too. They get a cut of the sales price, and if you want your product to stand out, you pay for a more prominent placement.
Well, exactly. That is what is terrible about this. The goal of App Store must be to help the user find the best product that is suited based on the search. It's purpose must be to delight it's users. The users and app authors are already paying Apple in many ways. So instead of seeing this an algorithm/engineering problem, Apple has now turned it's Store into some super market. The goal of a supermarket is hardly to…
In supermarkets, they are. To most consumers, one brand of milk might as well be another brand--even if the tastes is different, it's slight enough to be negligible. So just shelving everything as 'milk' is good enough for the supermarket to handle is distribution duty. Now if one particular brand wants to do better than its competitor, it can pay for placement closer to the checkout section, or pay for a big promotional area for it.
The same might be true with apps. Yes apps have differences, but its not really clear that such differences are enough that there is clearly one app better suited for a purpose than another. Nor is it clear that you can both (a) divine the suitability of any app and (b) match that up with a consumer with any degree of accuracy versus alternatives.
If the above were true, central planning via the app store would be great. Since it's not... well our best known solution is capitalist market action which opening up the store to advertisement allows.