Earlier quoted context omitted.
I'm not sure I agree, they mention HAProxy and Foo over UDP so they are leveraging existing open source technologies. Custom additions to suit ones particular use case isn't necessarily the same as NIH syndrome.
They mention HAProxy, but it doesn't look like it's based on it.
Many existing open source solutions are optimized for short lived HTTP requests and don't address the long running connection issue (like a large git clone). We wanted something better for our use case.