I don't see anything wrong with this approach, especially since the company can actually sustainably afford to keep placing these bets. And perhaps "bet" is the wrong word being used here. Usually with a bet in gambling terms, you either win big or you lose it all. When Alphabet tries a "moonshot", they come away learning a lot about whatever problem it is that they were trying to tackle. They build expertise in-hous…
Internally, they're referred to as 'bets, a pun on the company name Alphabet.