They deserved the backlash for implementing it, and I hope the Rift continues to suffer now that people know Facebook's true intentions. Not to mention how poorly they treated early supporters after the buyout, e.g. stocking Rifts on retail shelves before they'd fulfilled orders for all backers, then telling backers who complained to get a refund and go buy one from a store... They're only doing the "right" thing bec…
I never got the quest for punishment for actions like this. They did something bad, the community reacted negatively. If they fix the problem, rewarding them is going to make sure it sticks around. Continuing to "punish" them for something they fixed only sends the message that the fix was pointless and that it would have been better to ignore the problem like so many other companies (including Facebook themselves) d…
Let's say they want to implement some new feature that they know will impact user privacy. They push two steps further than that they really want. Then when users backlash, Facebook takes one step back. Everyone is happy and Facebook gets more than they originally intended. Rinse. Repeat.