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Results from Candy Japan box design A/B test

candyjapan.com

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Re: Results from Candy Japan box design A/B test

#41

Post by nihonde »

mc32 wrote: post #16
mrmondo wrote: post #2

I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.

It depends on the audience. Someone who admires Japanese culture will likely not have the same reaction as someone with little exposure to Japanese culture. The picture is not even on the same planet as 'rapey' Whoever that was either said it to get a rise or they have some distinct issues. One solution, perhaps, is avail both packaging options to buyers. The typeface and font, I think, could be improved. It kind of…

Eh, I'm pretty sure most people in Japan would mutter 'hentai' if they saw that box on your desk. It's childish (at best), even by local standards.

Re: Results from Candy Japan box design A/B test

#42

Post by mc32 »

nihonde wrote: post #41
mc32 wrote: post #16

Earlier quoted context omitted.

It depends on the audience. Someone who admires Japanese culture will likely not have the same reaction as someone with little exposure to Japanese culture. The picture is not even on the same planet as 'rapey' Whoever that was either said it to get a rise or they have some distinct issues. One solution, perhaps, is avail both packaging options to buyers. The typeface and font, I think, could be improved. It kind of…

Eh, I'm pretty sure most people in Japan would mutter 'hentai' if they saw that box on your desk. It's childish (at best), even by local standards.

That has to be a joke. This has no hint of tentacles or sexualization that I see. It's a couple of youngish* people sharing or (long shot, if you take the greedy view) tugging over the box of sweets.

*The age is hard to tell, it's like trying to divine Buggs Bunny's age from his cartoons. But the age is irrelevant as it's two people with a box of sweets.

Re: Results from Candy Japan box design A/B test

#43

Post by krapp »

nihonde wrote: post #41
mc32 wrote: post #16

Earlier quoted context omitted.

It depends on the audience. Someone who admires Japanese culture will likely not have the same reaction as someone with little exposure to Japanese culture. The picture is not even on the same planet as 'rapey' Whoever that was either said it to get a rise or they have some distinct issues. One solution, perhaps, is avail both packaging options to buyers. The typeface and font, I think, could be improved. It kind of…

Eh, I'm pretty sure most people in Japan would mutter 'hentai' if they saw that box on your desk. It's childish (at best), even by local standards.

>Eh, I'm pretty sure most people in Japan would mutter 'hentai' if they saw that box on your desk.

You mean "kawaii," right?

Re: Results from Candy Japan box design A/B test

#44

Post by morgante »

mc32 wrote: post #40
morgante wrote: post #33

Earlier quoted context omitted.

> It depends on the audience. One problem is that even if the person receiving the box is exposed to Japanese culture, their coworkers probably aren't.

So I think the main issue is how the buyer might perceive the packaging. If a coworker has issues... I think the coworker has issues. It's like someone finding Barbie offensive (for other than body image issues). I can't see it. Are these people who whisper and shuffle when they buy condoms or feminine products at the checkout counter? Do they wrap their wine or beer in brown bags? It's hard to imagine this person.

Humans are social animals. When I buy things, I absolutely consider how that purchase will look to other people. it's one of the primary reasons why brands have value.

You might not like that the world works that way, but as a business it's wise to not deny reality.

Re: Results from Candy Japan box design A/B test

#45

Post by krapp »

mc32 wrote: post #42
nihonde wrote: post #41

Earlier quoted context omitted.

Eh, I'm pretty sure most people in Japan would mutter 'hentai' if they saw that box on your desk. It's childish (at best), even by local standards.

That has to be a joke. This has no hint of tentacles or sexualization that I see. It's a couple of youngish* people sharing or (long shot, if you take the greedy view) tugging over the box of sweets. *The age is hard to tell, it's like trying to divine Buggs Bunny's age from his cartoons. But the age is irrelevant as it's two people with a box of sweets.

I believe in Japanese "hentai" just means pervert, or perverted. It's only in the West that it's associated specifically with tentacle porn.

You're still right, though.

Re: Results from Candy Japan box design A/B test

#46

Post by mc32 »

morgante wrote: post #44
mc32 wrote: post #40

Earlier quoted context omitted.

So I think the main issue is how the buyer might perceive the packaging. If a coworker has issues... I think the coworker has issues. It's like someone finding Barbie offensive (for other than body image issues). I can't see it. Are these people who whisper and shuffle when they buy condoms or feminine products at the checkout counter? Do they wrap their wine or beer in brown bags? It's hard to imagine this person.

Humans are social animals. When I buy things, I absolutely consider how that purchase will look to other people. it's one of the primary reasons why brands have value. You might not like that the world works that way, but as a business it's wise to not deny reality.

Right, but this nettlesome coworker you imagine is, I can only imagine, the lone outsider who can possibly find offense in the packaging. I think most would be like, hey, what's that? Oh, candy from _Japan_? Can I try one> Wow, Oishi!

Re: Results from Candy Japan box design A/B test

#48

Post by morgante »

mc32 wrote: post #46
morgante wrote: post #44

Earlier quoted context omitted.

Humans are social animals. When I buy things, I absolutely consider how that purchase will look to other people. it's one of the primary reasons why brands have value. You might not like that the world works that way, but as a business it's wise to not deny reality.

Right, but this nettlesome coworker you imagine is, I can only imagine, the lone outsider who can possibly find offense in the packaging. I think most would be like, hey, what's that? Oh, candy from _Japan_? Can I try one> Wow, Oishi!

I can guarantee you that nettlesome coworker is not alone in perceiving creepy links between Japanese cartoon characters and hentai.

Re: Results from Candy Japan box design A/B test

#49

Post by mc32 »

morgante wrote: post #48
mc32 wrote: post #46

Earlier quoted context omitted.

Right, but this nettlesome coworker you imagine is, I can only imagine, the lone outsider who can possibly find offense in the packaging. I think most would be like, hey, what's that? Oh, candy from _Japan_? Can I try one> Wow, Oishi!

I can guarantee you that nettlesome coworker is not alone in perceiving creepy links between Japanese cartoon characters and hentai.

That's the kind of person you do not want to work with. This the conspiracy theorist who misinterprets benign things and paints them in whatever twisted way they want for whatever odd reason they have.

_That_ person is the problem in the office, not the person who bought sweets online and probably shared them with some of the office.

If anything, the packaging helped reveal an oddball at the office.

Re: Results from Candy Japan box design A/B test

#50

Post by mrmondo »

nihonde wrote: post #41
mc32 wrote: post #16

Earlier quoted context omitted.

It depends on the audience. Someone who admires Japanese culture will likely not have the same reaction as someone with little exposure to Japanese culture. The picture is not even on the same planet as 'rapey' Whoever that was either said it to get a rise or they have some distinct issues. One solution, perhaps, is avail both packaging options to buyers. The typeface and font, I think, could be improved. It kind of…

Eh, I'm pretty sure most people in Japan would mutter 'hentai' if they saw that box on your desk. It's childish (at best), even by local standards.

Yeah I think it's really borderline, besides the product is candy - not girls so why make girls the main / standout part of the very publicly visible packaging. It just looks... Dodgy!
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