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Google Announces the Google Analytics 360 Suite

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Re: Google Announces the Google Analytics 360 Suite

#41

Post by ethanbond »

TheLogothete wrote: post #34
natrius wrote: post #26

Earlier quoted context omitted.

Blocking ads isn't just moral, it is imperative. Capitalism is an evolutionary force that selects for the most profitable business practices. Advertising allows businesses to buy profitable changes in behavior. If you understand why we fear biological superbugs, it should be clear why you should keep capitalist superbugs away. Advertising is destined to evolve into a perfect tool for behavior change. If it hasn't alr…

Propaganda for fun, for profit, and for political gains dates a lot earlier than modern advertising.

And so does combating it.

Re: Google Announces the Google Analytics 360 Suite

#42

Post by tyingq »

debacle wrote: post #33

Can they work with my server logs yet?

There's this: https://developers.google.com/analytics/devguides/collection... https://developers.google.com/analytics/devguides/collection...

Not exactly working with your logs, but easy enough to write your own parse/upload data script.

Re: Google Announces the Google Analytics 360 Suite

#43

Post by myth_drannon »

TheLogothete wrote: post #35

If somebody from the relevant departments at google reads this: Please allow export of GA data to BigQuery for non premium accounts.

You can export your GA data to Google Spreadsheets and then just use BigQuery inside your spreadsheet.

Re: Google Announces the Google Analytics 360 Suite

#44

Post by TheLogothete »

myth_drannon wrote: post #43
TheLogothete wrote: post #35

If somebody from the relevant departments at google reads this: Please allow export of GA data to BigQuery for non premium accounts.

You can export your GA data to Google Spreadsheets and then just use BigQuery inside your spreadsheet.

That's not the same at all.

Re: Google Announces the Google Analytics 360 Suite

#45

Post by sdoering »

Jgrubb wrote: post #30
myth_drannon wrote: post #14

That's Adobe's Marketing Cloud killer. And they announce it a week before the largest Adobe event (Summit 2016).

From your lips to gods ears.

Why? As long as the price range of Google stays as it is I see no danger for Adobe. And as long as Google doesn't even provide an easily accessible API for raw data (or configurable multi dimension data export) I see no danger there. Did I mention classifications not costing additional dimensions/variables?

On the other hand I hope Adobe takes a very close look at API performance, segmentation et al.

Both tools have their strength and weak spots. Both might be the right tool for the right cient/company/use case. As always it depends on the circumstances.

Disclaimer: As an analyst I work with both tools. And the more I do I prefer Adobe Analytics.

PS. : The same goes for the respective tagmanager solutions.

Re: Google Announces the Google Analytics 360 Suite

#46

Post by sdoering »

myth_drannon wrote: post #43
TheLogothete wrote: post #35

If somebody from the relevant departments at google reads this: Please allow export of GA data to BigQuery for non premium accounts.

You can export your GA data to Google Spreadsheets and then just use BigQuery inside your spreadsheet.

And have sampling and max 10000 results. Totally what I expect from a raw data export. Great though for everyday custom reporting.

Re: Google Announces the Google Analytics 360 Suite

#48

Post by matt4077 »

natrius wrote: post #26
derwiki wrote: post #22

Earlier quoted context omitted.

But what's the prevalence of people installing ad blockers? None of my non-techie friends do it, and many of my techie friends willfully choose not to (moral reasons). Edit: I'll answer that for myself: as of 2015, about 15% of US internet users had ad blocking software[1]. Much higher than I expected. [1] https://blog.pagefair.com/2015/adblock-explorer/

Blocking ads isn't just moral, it is imperative. Capitalism is an evolutionary force that selects for the most profitable business practices. Advertising allows businesses to buy profitable changes in behavior. If you understand why we fear biological superbugs, it should be clear why you should keep capitalist superbugs away. Advertising is destined to evolve into a perfect tool for behavior change. If it hasn't alr…

Yeah... Or maybe it's just a (sometimes annoying) part of a market which, despite its flaws, has created the largest reduction in human suffering ever.

Re: Google Announces the Google Analytics 360 Suite

#50

Post by elcapitan »

matt4077 wrote: post #49
elcapitan wrote: post #28

For something that is directed towards marketing, why is it so hard for them to just market it in a way that potential customers could understand what they get?

You're just not fluent in enterprise :)

I have a strong immune system ;)
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