I'm surprised I have not come across OpenH264. Why is Cisco eager to pony up the license fees for users of their H264 codec?
AFAIK they don't. There is a cap on licensing for H264. Cisco is already hitting that limit with their commercial offerings, so they can essentially offer OpenH264 at zero (licensing) cost.
Beyond this, Cisco is part of the 'Alliance for Open Media', consisting of Google, Cisco, Intel, Netflix, Amazon, Microsoft, Mozilla (the latter funding Daala) who are building a new royalty free codec for their needs based upon vp10, but which will make use of any useful technology their members have access to.
Early days yet:
https://chromium-review.googlesource.com/#/q/project:webm/ao...