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How Wired Is Going to Handle Ad Blocking

wired.com

41–50 of 390 posts

Re: How Wired Is Going to Handle Ad Blocking

#42

I'm sure market research has been done. But 52 dollars a year is probably too high a price for an ad free version of wired. I would pay maybe three or four dollars a year, which has to be more money than they would possibly make off of the advertising revenue I would generate in a lifetime.

> which has to be more money than they would possibly make off of the advertising revenue I would generate in a lifetime.

You are so terribly wrong about that.

Re: How Wired Is Going to Handle Ad Blocking

#43
post #32

> We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software Sigh, again, these are just the incidentals of ads. I wish everyone was just completely honest about what ads are for: they are ploys to manipulate viewers into buying things that they did not need until they watched that ad. Ads are not some goodw…

> they are ploys to manipulate viewers into buying things that they did not need until they watched that ad.

I have to take issue with this, sorry. You may not be fully cognizant of your needs at the time you see an ad, and what if an ad tells you something about what you want rather than what you "need"? And who are you to make that call for anyone other than yourself?

Re: How Wired Is Going to Handle Ad Blocking

#44
post #8

Desperate times call for desperate measures I guess. If you feel $1 per week ($50 / year) is too much remember that display ads to a targeted audience such as Wired's are worth CPM rates that you'd probably not believe. Tracking (oh, you thought this was about advertising?) you has value, and quite a bit of it. This ad-blocker wall thing is an interesting development (and Wired is definitely not the first site doing…

$1 per week doesn't seem like a lot when phrased that way. But when you think about all of the sites your adblocker blocks ads from on a daily basis, if it'd add up a lot of they all charged $1. I'd be ok with not consuming a good bit of content and paying for the small few I like, but I'm not sure that's sustainable. It'll be interesting to watch. Micropayments, however, will never work. The main problem is that the…

I always thought of micropayments as being like 1cent or less, like a small enough amount to be forgettable for even the stingiest people. And to somehow make it effortlessly simple to pay, so it's closer to an impulse purchase. There's a lot of friction associated with finding a credit card and punching in numbers and an address.

I'm already using Google Contributor, and have apparently effectively paid amounts from less than a cent to $0.35 to various sites I've visited in the last month or so, and all for $5 a month. Seems like a better way to handle paying for content than signing up for subscriptions individually with dozens of sites.

Re: How Wired Is Going to Handle Ad Blocking

#45

> we will restrict access to articles on WIRED.com if you are using an ad blocker well, i will restrict my viewing of WIRED.com then. Like completely.

Since they aren't making any money from your visits to their site anyways I doubt they will be losing a lot of sleep.

If that's how they think they should probably take a class explaining network effects and how the ability to share a link can help spread their product.

Re: How Wired Is Going to Handle Ad Blocking

#46
post #5

How are they going to detect ad blocking? They're going to have to spend a long time fighting anti-ad block detection. You can't trust the client. Ads are displayed in the client. It would take hardware level ad serving to make ad serving and anti-ad blocking feasible.

Exactly. The best part is it doesn't even need to be blocked in the client. I'm running Pi-Hole:https://pi-hole.net/ with DNS Crypt:https://dnscrypt.org/ on a couple of Raspberry Pi 2s on my network acting as internal caching name servers. Sure, I also run uBlock, but I don't even see ads on mobile apps because they're all blocked via DNS long before the client even has to parse it.

Re: How Wired Is Going to Handle Ad Blocking

#47

I don't mind ads but I do mind tracking. * If Wired would implement a solution that provides confidentiality to users, following the approach of The Intercept [1], I would have no problem with it. * If Wired would show me ads I was interested in, I'd be happy to see them (assuming my confidentiality is preserved). * If Wired would provide a way to pay them without having to go through another website registration and…

This is exactly the crux of the argument and wired totally blew it by not addressing this in a more direct manner.

Re: How Wired Is Going to Handle Ad Blocking

#48

> we will restrict access to articles on WIRED.com if you are using an ad blocker well, i will restrict my viewing of WIRED.com then. Like completely.

Since they aren't making any money from your visits to their site anyways I doubt they will be losing a lot of sleep.

That is quite the paradox, isn't it...

If they lose significant eyeballs, they can't charge a premium for the ad space. With less premium, they make less money. With less money, they can't write the articles.

At least with ad block and non-adblock eyeballs, they could say we get "XXX"k traffic per day/month/year. Less traffic overall will be bad in the long run.

Re: How Wired Is Going to Handle Ad Blocking

#49

Forbes has been doing this for a while on its website. (Or, at least for a while it has been detecting the ad blocking-software that I have been using for much longer.) I have basically stopped reading Forbes (which maybe was a good idea on other grounds) and have learned to appreciate stories from competing publications. If Wired doesn't want my eyeballs to visit its site, I'll just stop bringing them there.

Wired is in the business of making money. You don't pay them any money directly, so they make it up by showing you ads. If you're going them to prevent them from making money that way, then they don't give a hoot about your eyeballs.

And every time I've relented and turned off my ad blocker for a domain, they have made be regret it and I turn it back on (and often never visit the site again).

When will these clueless execs realize that if they didn't abuse our eyeballs they'd have our eyeballs?

Re: How Wired Is Going to Handle Ad Blocking

#50
post #43
post #32

> We know that there are many reasons for running an ad blocker, from simply wanting a faster, cleaner browsing experience to concerns about security and tracking software Sigh, again, these are just the incidentals of ads. I wish everyone was just completely honest about what ads are for: they are ploys to manipulate viewers into buying things that they did not need until they watched that ad. Ads are not some goodw…

> they are ploys to manipulate viewers into buying things that they did not need until they watched that ad. I have to take issue with this, sorry. You may not be fully cognizant of your needs at the time you see an ad, and what if an ad tells you something about what you want rather than what you "need"? And who are you to make that call for anyone other than yourself?

Well, then I have to take issue with this.

Who are you to say what the grandparent is cognizant of or not?

I for one do definitely not need advertising to tell me what I need, if I need advertising to tell me then I did not need it.

> And who are you to make that call for anyone other than yourself?

The call was made on behalf of at least on other person, but in fact that suggestion was never made in the first place.

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