Earlier quoted context omitted.
Well, the logical extension of that is that you actually get paid to browse, that might be a gamechanger. Keep in mind that the supply side right now ends at the owner of the web property that starts the ball rolling when in fact it actually starts with the person sitting behind the computer looking at the page. So this is a giant cut-out-the-middle-men opportunity and Eich is fairly uniquely positioned to take advan…
We tried the "paid to browse" thing 15-20 years ago. Didn't go so well. https://en.wikipedia.org/wiki/Pay_to_surf
That's not proof in any way that this might succeed now but there is something to be said or giving that a shot with the number of eyeballs available today (and the harder to advertise to markets that have been unlocked by the web but where ad agencies are not yet capable of selling inventory).
If you could centralize that through the browser it would be a fairly powerful strategy if adoption would be large enough (that's the crux), which is why I wondered if it was on their roadmap.