Of all the the big tech companies that have a stake in content delivery platforms, Apple has been the most quiet in terms of actually creating/commissioning its own content. This would certainly be a big swing in that direction and put them far on the opposite side even ahead of Amazon.
Do Google, Microsoft and Facebook have their own content?
'YouTube celebrities' are very successful, and Facebook has actively been been trying to court these YouTube celebrities to post exclusively on Facebook.
Apple is seemingly the odd out not creating their own original video content, but Beats One is interesting as original _audio_ content, which no one else is doing.