As some have said, this seems expensive. However, I would point out that the costs of using Heroku should be outweighed by the convenience and ability to focus on features. You are getting what you pay for here, the velocity you gain from not worrying about your infrastructure. I do think that when you are first launching a startup, you should probably do everything as cheaply as possible, which probably means using…
However I wish they would have disclosed traffic handled by Heroku servers as well.