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Why ads are a problem

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Re: Why ads are a problem

#41
post #32

Earlier quoted context omitted.

You could do indirect payments without ads. For example, say an organization gave grants to ad-free websites based on certain criteria. Some of these criteria could be how much people visit the site or how highly they rank it. Funding could come from people interested in keeping the web ad-free.

This is still direct via donations. Just by a few doing it for the many. So the question is, who are these special few? NYT times costs hundreds of millions to run. That's just a single publisher. Most major sites require somewhere in the 8 figures. As theory and data have shown, human behavior is not conducive to paying if you can avoid it. Unless your plan is to turn content publishers into tax-funded state-run com…

> NYT times costs hundreds of millions to run.

Maybe their product isn't worth hundreds of millions of dollars.

As for willingness to pay, you seem to be projecting your own selfish behavior onto others. I know quite a few counter-examples that prove people are willing to pay for content they actually value. They have embraced technology to lower costs, and have cultivated very generous audiences using places like Patron.

> only example of donations working at scale

LOL. Only if you don't look. Also, why do you think everything has to work "at scale"? Small-but-loyal audiences are fine.

Re: Why ads are a problem

#42
post #30

Earlier quoted context omitted.

Saying "it's just an implementation problem" understates the severity of that problem, and I think it's a little deceptive to claim that laws, regulations, and economic models are all "implementation" just as much as the raw code. I mean, would you say that dumping a type of toxic waste into a river is an "implementation" problem when there's no law against it? > It's fast. Except when ad-frameworks slow down browsin…

I believe you missed the statement where I said this is an implementation problem. I recently founded an adtech company to show how these issues can be fixed. Ads are fast. Ad networks however are slow. Bad tech with old vendors is most of the problem. Our ads load faster than the content half the time. Sites like Washington Post, The Guardian, Ars Technica show how you can have a fast site with ads. Very solvable th…

> Ads are definitely more anonymous than payments. Payments = credit cards or bank accounts. Guess what that means? Your name, address, age, credit history, employment, etc all perfectly accessible and tied to your identity.

So what does 15n1xkeDCGJJQAcYv17M4bPVfGqnksihLG tell you about me?

Re: Why ads are a problem

#43
post #5

Ahh yes. Another "ads are bad" post. People always seem to forget that most of the Internet is free BECAUSE of ads.

1) We didn't "forget". It's a bad idea to pretending people that disagree with you are uninformed or stupid.

2) Ads only created part of the internet. Insisting otherwise only makes you willfully ignorant.

3) Welcome to capitalism. Websites will get to find out their true value. I look forward to a lot of worthless junk going away.

Re: Why ads are a problem

#44
post #39

This is a rather shallow article with barely any real points. Talking about all those externalities only serves to create noise rather than support any arguments against the ad model. You can just as easily argue that images and CSS should be removed to save even more bandwidth and processing power. Why even go online at all actually when you can get a newspaper for a few cents? Here's the reality - We only have 2 op…

Adding to what Terr_ already pointed out: > It's efficient Money may not be changing hands, but a lot of information is, which is easily worth more. Leaving out these costs are yet another reason why advertisers have a reputation for dishonesty. Also, the article specifically discussed the terrible power efficency that is always going to be associated with the extra transfer and processing associated with fetching ad…

>>> Also, the article specifically discussed the terrible power efficency that is always going to be associated with the extra transfer and processing associated with fetching ads. Or do you think they get to violate conservation on energy to be downloaded? If you are adding ad to a page, you are making the client pay more to see it. Offloading costs like this - while pretending it is efficient - should really be criminal.

These are externalities. Do you get upset that articles have images in them? What about products coming in packaging that you just throw away? Isn't that gas and energy you are wasting on something you don't want?

Power efficiency of ads is really not that big of a deal.

>>> Bullshit, and you know it.

I was talking about the effort involved in choosing to pay for each pageview. Not ad formats. I believe you're conflating the two together.

>>> The very idea of advertising is to be distracting.

Actually the idea is to gain your attention. And yes, we already know this because it's quite literally what advertisers are paying for. Your attention.

>>> advertising went from simple banners, to popups, to various other dynamic rendering tricks

Yes, this is an implementation issue where ads have gotten out of hand. I agree with you that we need to return to better standards. However this doesn't mean the advertising model is broken. It's still magnitudes less effort required than having to decide to pay everytime you load a new page.

>>> to ignore ads

The point isn't to ignore ads. Advertisers are paying for your attention which pays for the content. It obviously wouldn't be a very good model if they never got the attention that they paid for. Yes it takes energy to ignore, also takes energy to choose to pay. Ads are generally easier to deal with.

>>> when advertising is the vector

Everything is a vector. Pick any object in the world. It's a vector for use by a criminal. We should focus on stopping the criminals, not banning everything.

>>> leaking tracking information makes you malware

Genuinely don't understand this. What tracking information and what is harming you?

Re: Why ads are a problem

#45
post #41

Earlier quoted context omitted.

This is still direct via donations. Just by a few doing it for the many. So the question is, who are these special few? NYT times costs hundreds of millions to run. That's just a single publisher. Most major sites require somewhere in the 8 figures. As theory and data have shown, human behavior is not conducive to paying if you can avoid it. Unless your plan is to turn content publishers into tax-funded state-run com…

> NYT times costs hundreds of millions to run. Maybe their product isn't worth hundreds of millions of dollars. As for willingness to pay, you seem to be projecting your own selfish behavior onto others. I know quite a few counter-examples that prove people are willing to pay for content they actually value . They have embraced technology to lower costs, and have cultivated very generous audiences using places like P…

> As for willingness to pay, you seem to be projecting your own selfish behavior onto others.

I believe this is what you're doing with your comments. A few counter examples are great but we already have billions of people online constantly generating data and plenty of experiments that have shown that donations do not work.

> Also, why do you think everything has to work "at scale"?

Because the internet is at scale. I'm not talking about a specific site but rather the donation model in general. Very few actually donate and thus it cannot sustain the quality and quantity of content that is available today. A few site/podcasts/shows/whatever might be able to work with this but it will not work for the internet as we know it today.

Value is subjective, just because it might not be worth direct payment doesn't mean it's worthless (ie: Facebook). As a common example take a look at adblocking: if you don't like the ads on a site, then you should stop visiting the site. By using adblocker and continuing to go to the site, your actions show that you find value in the content but do not care to let the publisher be compensated. This is just one of many manifestations of the human behavior I've described where donations by the few does not support content for the many.

Re: Why ads are a problem

#46
post #42

Earlier quoted context omitted.

I believe you missed the statement where I said this is an implementation problem. I recently founded an adtech company to show how these issues can be fixed. Ads are fast. Ad networks however are slow. Bad tech with old vendors is most of the problem. Our ads load faster than the content half the time. Sites like Washington Post, The Guardian, Ars Technica show how you can have a fast site with ads. Very solvable th…

> Ads are definitely more anonymous than payments. Payments = credit cards or bank accounts. Guess what that means? Your name, address, age, credit history, employment, etc all perfectly accessible and tied to your identity. So what does 15n1xkeDCGJJQAcYv17M4bPVfGqnksihLG tell you about me?

Not much. Here's how our (modern) ad network works:

New user seen, gets assigned random UUID like ABC12345. Show an ad based on what we know about site context.

Show ad, track that ABC12345 has seen this ad. Next time, we check your history and know to show you a different ad. If you click on anything, we see that as a signal that you perhaps like that category of ads.

Eventually we have a list of ads you've seen (to keep the frequency of those ads in check) and what categories you seem interested in (based on your clicks). Combine this with the context of the site and we can give you better ads. We DO NOT magically get your name, address, birthday, or any other personally identifiable information.

--

Just for more detail: Facebook and Google are different. They are the biggest adtech players and own about 80% of the market not only because of their size but because of how much they know about you. Most people willingly tell both companies everything about their lives so they have a distinct advantage. They also know your identity across devices because of logins. These massive companies are a much much bigger privacy issue than any independent adtech company simply because independent players do not have access to all this detailed 1st party information (or it's provided through rough aggregated/statistical means).

Re: Why ads are a problem

#47
post #39

Earlier quoted context omitted.

Adding to what Terr_ already pointed out: > It's efficient Money may not be changing hands, but a lot of information is, which is easily worth more. Leaving out these costs are yet another reason why advertisers have a reputation for dishonesty. Also, the article specifically discussed the terrible power efficency that is always going to be associated with the extra transfer and processing associated with fetching ad…

>>> Also, the article specifically discussed the terrible power efficency that is always going to be associated with the extra transfer and processing associated with fetching ads. Or do you think they get to violate conservation on energy to be downloaded? If you are adding ad to a page, you are making the client pay more to see it. Offloading costs like this - while pretending it is efficient - should really be cri…

> Power efficiency of ads is really not that big of a deal.

Saying that doesn't make it true. The article says otherwise, and I believe it. I really don''t understand how you think this could be true.

Also "not that big of a deal"? So you think it's fine if I quietly tap into your power lines and steal some of your electricity, as long as it's only a small amount that "isn't that big of a deal"?

> Do you get upset that articles have images in them?

Do you have a hard time understanding the differenced between the content I requested, and crap added in that has nothing to do with the content I requested, which is specifically designed to distract me from that content?

If you truly cannot see the difference here, I don't know how to help you.

> I believe you're conflating the what I mentioned about the effort involved in choosing to pay vs types of annoying ad formats.

NO, I am NOT.

The type of ad format isn't particularly relevant. Advertising - any type - is by definition designed to distract people that see them, and it takes a significant mental effort to work around these distractions.

Be aware that if you want to argue against this point, you're challenging one of the basic laws of marketing as it has been practiced for many decades.

> Actually the idea is to gain your attention.

Thank you for admitting advertising is trying to be distracting. That is, the opposite of "passive". You seem to be arguing against your previous claims.

> having to decide to pay every time you load a new page.

This is a complete straw-man argument. You're suggesting that "paying every time" is the only alternative to advertising, which is patent nonsense. Even in the case of a paywall model, nobody would "pay every time"; subscription models have always existed.

Are you going to pretend that Patreon doesn't exist? Many models of funding exist and are being used successfully.

> Everything is a vector.

If you don't understand the concept of minimizing the attack surface, you really should refrain from making security claims. Advertising is adding additional attack vectors.

Besides, it is incredibly dishonest to try to say advertising is on equal footing here. Ad networks have been the vector of choice for a long time. Some of that is because of their utter disregard for security. They are also chosen as a vector because ad networks by definition reach a wide audience.

> What tracking information and what is harming you?

I'm not sure how to respond to this. Are you seriously ignorant of the tracking done by ad networks? Or did you miss the last few years of data breeches that expose information and the powerful new machine learning tools we have to analyze large databases?

If you are gathering information - ANY information - about what people do on the internet, you are creating a target. If you are aggregating that information - again, ANY information - across sites, even if you supposedly anonymize[1] it, you are creating datasets that are the most tempting target imaginable for insurance companies, extortionists, stalkers, and governments with national security letters.

In a sane world, you would be liable for any damage caused by that database you created.

[1] As DJB says[2], "Hashing is Magic Crypto Pixie Dust, which takes personally identifiable information, and makes it incomprehensible to the marketing department."

[2] https://projectbullrun.org/surveillance/2015/video-2015.html...

Re: Why ads are a problem

#48
post #42

Earlier quoted context omitted.

I believe you missed the statement where I said this is an implementation problem. I recently founded an adtech company to show how these issues can be fixed. Ads are fast. Ad networks however are slow. Bad tech with old vendors is most of the problem. Our ads load faster than the content half the time. Sites like Washington Post, The Guardian, Ars Technica show how you can have a fast site with ads. Very solvable th…

> Ads are definitely more anonymous than payments. Payments = credit cards or bank accounts. Guess what that means? Your name, address, age, credit history, employment, etc all perfectly accessible and tied to your identity. So what does 15n1xkeDCGJJQAcYv17M4bPVfGqnksihLG tell you about me?

That you know something about Bitcoin? :)

Re: Why ads are a problem

#49

Donations rarely work. They certainly fail any game theoretic model. A rationally self-interested person would not donate, because in most cases, their donation would not give them as much benefit as the cost. The way you'd measure benefit is the value received from the site, times times the chance that their donation makes the difference between the site existing and not existing. That chance is typically a very sma…

> Donations rarely work.

That implies "most" content has negligible value. People that offer quality content seem to have no problem getting people to donate. Just because you haven't seen this doesn't mean it doesn't exist.

> They certainly fail any game theoretic model. > A rationally self-interested person would not donate,

This isn't particularly relevant, as humans are not "rational actors". Even thought economists like to pretend otherwise, "Homo economicus" obviously doesn't actually exist in reality.

> Naive articles like this don't bother factoring in what the chance is that your donation will make a difference

Sure they did. You just don't like the results. Good content will usually be paid for, and junk content will go out of business, just like they should.

> most people would rather be a freeloader than a sucker.

Your politics is showing. Such a limited view is not helpful.

Re: Why ads are a problem

#50
post #19

stackoverflow.com fixed ads problem beautifully one designated spotlight, no animations i actually pay attention to them willingly

This didn't fix the "ads" problem as described by the article.

It just improved the implementation to what it should be. Our ad network takes a similar approach and sees great results.

Regardless though, the advertising model itself is completely fine.

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