It's time for a new term: a "Pegasus" (a different kind of mythical horse than a unicorn): https://twitter.com/jgrahamc/status/658702918200250368 Pegasus (n) 1. Mythical winged horse; 2. Silicon Valley 'unicorn' with high gross margin. i.e. one that might actually take off.
Flying high on wings of wax - until the sun gets too hot.