Over and over, Dr. Cheryan and her colleagues have found that female students are more interested in enrolling in a computer class if they are shown a classroom (whether virtual or real) decorated not with “Star Wars” posters, science-fiction books, computer parts and tech magazines, but with a more neutral décor — art and nature posters, coffee makers, plants and general-interest magazines."Tech" isn't a single thing. If you want to make non-geeky spaces for tech, go ahead and do it. But lots of geeks do like tech, and they understandably make geeky environments. Why can't everyone, as the bumper sticker helpfully puts it, coexist?
I think they can. But I also think that the association of geekiness with tech isn't a random quirk of history, but rather indicates a common origin. The kind of personality and psychological profile that predisposes one to an interest in science, technology, engineering, and mathematics also predisposes one to geekiness. Moreover, geekiness isn't gender-blind: men are simply more likely than women to be geeks. Indeed, people on the autistic spectrum are especially likely to be geeks, and the overrepresentation of males among autistics is incontrovertible. [1]
There's nothing wrong with creating non-geeky tech spaces that cater to non-geeks (male and female alike)—indeed, I think it's an excellent idea, and not only because it's generally more welcoming to women—but let's also let geeks be geeks.
[1]: http://www.autism.org.uk/about-autism/introduction/gender-an...