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Netflix Is Dumping Anti-Virus, Presages Death of an Industry

forbes.com

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Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#41
post #16

The real question is why Netflix needs anti-virus at all. Whether it be the old signature style or the new (as of about 2002) heuristic analysis style. Presumably they're turning off UAC, giving out admin privs to everyone, disabling automatic updates, and hiring delinquents that run every .exe email attachment?

Most likely they are doing it for security standards compliance, like PCI DSS:

> Use and regularly update anti-virus software on all systems commonly affected by malware

Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#42

I guess we're going to debate the merits of statements in a thinly-veiled bit of PR now? There's almost no news about this company until about a month ago ( http://www.networkworld.com/article/2955017/security/endpoin... ). They recently hired a new PR company ( http://www.mgpr.info/ ) who's been spamming articles to Reuters on SentinelOne's behalf ( https://www.google.com/?gws_rd=ssl#q=site:reuters.com+sentin... ),…

So the author just replied below claiming that it wasn't PR hit. I don't actually believe that, but on the off chance that this isn't a PR hit then it has to be something worse: he did a bunch of googling, saw a spate of news stories about the death of AV (thanks, PR guys!), and was like "hey, the story here is the death of AV... I have a news hook!"

In other words, it was self-pwnage. He did the PR firm's work for them, and nobody at that firm even owes him one.

Also, whatever I might speculate, I do know this for a fact: a screenshot of that article is going on a PowerPoint slide and will be victoriously displayed in a meeting at some point soon.

Edit: Also, I wanted to stab myself in the eye when I read this howler:

"Because Netflix, a well-known innovator in the tech sphere, is the first major web firm to openly dump its anti-virus, FORBES has learned. And where Netflix goes, others often follow; just look at the massive uptick of public cloud usage in recent years, following the company’s major investment in Amazon Web Services."

So everyone uses "the cloud" (whatever that is) because Netflix uses AWS. I don't remember the last time I saw a reach like that on a site like Forbes.

Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#43

I guess we're going to debate the merits of statements in a thinly-veiled bit of PR now? There's almost no news about this company until about a month ago ( http://www.networkworld.com/article/2955017/security/endpoin... ). They recently hired a new PR company ( http://www.mgpr.info/ ) who's been spamming articles to Reuters on SentinelOne's behalf ( https://www.google.com/?gws_rd=ssl#q=site:reuters.com+sentin... ),…

So the author just replied below claiming that it wasn't PR hit. I don't actually believe that, but on the off chance that this isn't a PR hit then it has to be something worse: he did a bunch of googling, saw a spate of news stories about the death of AV (thanks, PR guys!), and was like "hey, the story here is the death of AV... I have a news hook!" In other words, it was self-pwnage. He did the PR firm's work for t…

Here's a timeline: journalist speaks to Netflix, Netflix says it's ditching anti-virus, journalist gets further comment, reports. Don't be mad Jon. It'll all be OK.

Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#44
Interestingly, no matter what the user-agent string, I am not able to view this without Javascript.

Precluding cautious web users from reading is somewhat ironic given that this article is about web security, if indeed that is what this is about. It's probably not intentional, just oversight on Forbes' part.

Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#45

I guess we're going to debate the merits of statements in a thinly-veiled bit of PR now? There's almost no news about this company until about a month ago ( http://www.networkworld.com/article/2955017/security/endpoin... ). They recently hired a new PR company ( http://www.mgpr.info/ ) who's been spamming articles to Reuters on SentinelOne's behalf ( https://www.google.com/?gws_rd=ssl#q=site:reuters.com+sentin... ),…

Just wanted to chime in to clarify that I contacted Netflix directly without having ever spoken to SentinelOne. When I contacted SentinelOne after the interview they said they couldn't even go on the record about the Netflix contract. Much love, Sucker at Forbes.

Can you say what prompted you to contact Netflix then? The article really reads like a love letter to SentinelOne, and includes some pretty odd bits that work well with their marketing for their endpoint product, like describing it as not an anti-virus product.

And what does "post-AV anti-malware" mean?

Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#46

Earlier quoted context omitted.

So the author just replied below claiming that it wasn't PR hit. I don't actually believe that, but on the off chance that this isn't a PR hit then it has to be something worse: he did a bunch of googling, saw a spate of news stories about the death of AV (thanks, PR guys!), and was like "hey, the story here is the death of AV... I have a news hook!" In other words, it was self-pwnage. He did the PR firm's work for t…

Here's a timeline: journalist speaks to Netflix, Netflix says it's ditching anti-virus, journalist gets further comment, reports. Don't be mad Jon. It'll all be OK.

Why did the journalist speak to Netflix in the first place?

Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#47

I guess we're going to debate the merits of statements in a thinly-veiled bit of PR now? There's almost no news about this company until about a month ago ( http://www.networkworld.com/article/2955017/security/endpoin... ). They recently hired a new PR company ( http://www.mgpr.info/ ) who's been spamming articles to Reuters on SentinelOne's behalf ( https://www.google.com/?gws_rd=ssl#q=site:reuters.com+sentin... ),…

Yes, I thought there was a PR smell about that article.

Link bait to paid article under cover of news courtesy of Forbes.

Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#48

Earlier quoted context omitted.

So the author just replied below claiming that it wasn't PR hit. I don't actually believe that, but on the off chance that this isn't a PR hit then it has to be something worse: he did a bunch of googling, saw a spate of news stories about the death of AV (thanks, PR guys!), and was like "hey, the story here is the death of AV... I have a news hook!" In other words, it was self-pwnage. He did the PR firm's work for t…

Here's a timeline: journalist speaks to Netflix, Netflix says it's ditching anti-virus, journalist gets further comment, reports. Don't be mad Jon. It'll all be OK.

I wasn't actually mad until you called yourself a "journalist" just now. That's over the line :p

Re: Netflix Is Dumping Anti-Virus, Presages Death of an Industry

#49

Earlier quoted context omitted.

Just wanted to chime in to clarify that I contacted Netflix directly without having ever spoken to SentinelOne. When I contacted SentinelOne after the interview they said they couldn't even go on the record about the Netflix contract. Much love, Sucker at Forbes.

Can you say what prompted you to contact Netflix then? The article really reads like a love letter to SentinelOne, and includes some pretty odd bits that work well with their marketing for their endpoint product, like describing it as not an anti-virus product. And what does "post-AV anti-malware" mean?

Sure. So it turns out Netflix is this really big company, and I met one of their security architects at Black Hat. I thought, hey, I wonder if they're up to anything interesting at Netflix. I'll give them a call.

A love letter? You send love letters like this to people? Are you like a post-modern Keats?

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