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Report: Tim Cook could step down as Apple CEO 'as soon as next year'

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391–400 of 446 posts

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#391

I think Cook left easy money on the table by not competing against NVIDIA. They could've tested the waters by loading up Apple Silicon on PCIe riser cards, maturing the toolkit for AI workloads, and selling them at competitive prices. Yes I know they're in the business of making entire widgets, but it would've been easy money. The hardware and software stacks are there. Unlimited upside with nearly zero downside risk…

> left easy money on the table by not competing against NVIDIA

What!? Seems to me the timelines do not support this. Apple has already been diligent in using their chip design effort (for multiple generations of CPUs) - would they have had still more bandwidth for taking on the GPU field? And Apple's successes are more recent than Nvidia's success with GPUs. Apple silicon capability was not there yet when Nvidia created then conquered the GPU world.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#392
post #345

Earlier quoted context omitted.

They shipped AirPods and the Apple Watch during his tenure. And the ahem, Vision Pro. The M-series chips are probably the biggest win for Apple in the past 15 years. There hasn't been lack of category killers during his stint. If anything they are running out of places on the human body where you can stick a small computer. Surely the next CEO will hopefully not ruin the company and brand by cramming ads into everyth…

The M-series chips are a continuation of the in-house chip design strategy that Steve Jobs initiated in 2008 when Apple acquired P.A.Semi. So while Cook deserves credit for execution, the roadmap was laid in place by his predecessor.

The P.A. Semi acquisition was huge of course but we shouldn’t forget during Steve’s absence, Apple used ARM processors in the Newton in the’90s.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#393
post #373
post #345

Earlier quoted context omitted.

The M-series chips are a continuation of the in-house chip design strategy that Steve Jobs initiated in 2008 when Apple acquired P.A.Semi. So while Cook deserves credit for execution, the roadmap was laid in place by his predecessor.

Cook is definitely one of the world’s best operators (I think he was COO during Jobs’ tenure). But he is not a visionary by any stretch. Maybe Apple itself does not need a visionary, but I think tech needs one.

Yes, Cook was the COO during Jobs’ tenure.

Before Cook, Apple’s supply chain and manufacturing was a mess—too many of some products and not enough of others.

Back in the day, it was a running joke trying to buy products as an organization—they would announce a new Mac but you couldn’t buy it for 4-6 weeks.

It was Tim Cook who implemented Apple’s build to order system after Dell demonstrated its success. We take it for granted now, but it was a huge development at the time.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#394

Apple gets a lot of shade, but… I used Linux for about 25 years. With the rising cost of hardware, I bought an M4 Max MacStudio earlier this year as it was the best bang for the buck on CPU/GPU and the savings on those offset the extortionate pricing on RAM/SSD. You know what? Despite Liquid Glass being a bit of a downgrade recently, macOS is still good. Do I enjoy it as much as the old lampshade iMac or even 68030 M…

> macOS is still good. > yet, I think Cook did okay. Kindly, I think your reality is being distorted. macOS could have gotten so good over the past 15 years; today, it's a pale imitation of Windows 8. It's got live tiles, radical acrylic accents, constant cloud service nags, and preinstalled advertisements everywhere across the system. OCSP won't let you launch certain apps unless your DRM API is online, for crying o…

>> macOS could have gotten so good over the past 15 years; today, it's a pale imitation of Windows 8

Or it could have gotten a full imitation of Windows 11.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#395
post #213

Earlier quoted context omitted.

> Steve wanted to become chairman of the board and teach at Stanford. Do you have a source for this?

I've heard it from Laurene on several occasions, she alludes to it in this video https://www.youtube.com/watch?v=sdvzYtgmIjs&t=2825s (in case the link goes down: Tim Cook, Sir Jony Ive KBE, and Laurene Powell Jobs, Code 2022 Interview with Kara Swisher)

Wonderful, thanks so much for taking time to link to this.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#396
post #281

Earlier quoted context omitted.

The opposite problem can happen- the CEO uses the product all the time and becomes blind to problems. “It has always worked that way”, or “who would want to do that!?”” are much more common than pure apathy.

Example: Bill Gates and the weird keyboard shortcuts that Exchange had.

The "C:/Users" folder on Windows used to be "C:/Documents and Settings"

I remember Bill Gates got that to be changed after an e-mail rant he wrote about how bad Windows had become. This was 2002 or so.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#397
post #177

Earlier quoted context omitted.

Most importantly, it seems Cook doesn't love computers and doesn't use many (most?) of Apple products. It shows. Especially with Mac OS.

Cook reportedly uses all of Apple’s products, including the Mac: https://www.theverge.com/2024/10/22/24276142/tim-cook-wsj-in...

Never seen him wear the sock yet. Perhaps too soon.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#398
post #327

Earlier quoted context omitted.

None of that will help, it has to be able to do something people want to do. Only us on tech forums care about the actual specs and how cool the tech is. What can a person do in a Vision Pro that they're willing to spend $1000+ on that they can't do in a $300-$500 Quest? It can't replace TVs and monitors because only one person can use it at a time

Also it's incompatible with makeup and messes up your hair. So it's a dead product for like 60% of the working age population.

Maybe stop wearing makeup, it's bad for your skin and doesn't make you better at your job unless your job is BS anyway. Legacy product of a chauvinist era.

Furthermore, your argument means all VR headsets are inherently anti-female, which is the craziest take I've ever heard.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#399
post #251

Earlier quoted context omitted.

The problem is Apple’s software quality is the worst it’s ever been while the hardware is the best it’s ever been.

> software quality is the worst it’s ever been I feel like this is a recency bias. Snow Leopard famously had 'zero new features' so they could focus on cleaning things up. https://en.wikipedia.org/wiki/Mac_OS_X_Snow_Leopard

Yeah, if they did something like that now it might help the software quality.

Re: Report: Tim Cook could step down as Apple CEO 'as soon as next year'

#400

Earlier quoted context omitted.

> If you think Tim Cook is pulling a Samsung Galaxy out of his pocket, I don't know what to tell you. He should. He should literally be using competitors for real work, at least half of the time, deep in their ecosystem, to understand where Apple products need to improve.

Same can be said about using iPhone, look: "Should Tim Cook use iPhone?" >He should. He should literally be using iPhones for real work, at least half of the time, deep in their ecosystem, to understand where Apple products need to improve.

I see no contradictions here. Half of the time + half of the time = total time he has at his disposal to be using devices.
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