Earlier quoted context omitted.
The dumbest and most obvious of realizations finally dawned on me after trying to build a software startup that was based on quality differentiation. We were sure that a better product would win people over and lead to viral success. It didn’t. Things grew, but so slowly that we ran out of money after a few years before reaching break even. What I realized is that lower costs, and therefore lower quality, are a compe…
I had the exact same experience trying to build a startup. The thing that always puzzled me was Apple: they've grown into one of the most profitable companies in the world on the basis of high-quality stuff. How did they pull it off?
Their software quality itself is about average for the tech industry. It's not bad, but not amazing either. It's sufficient for the task and better than their primary competitor (Windows). But, their UI quality is much higher, and that's what people can check quickly with their own eyes and fingers in a shop.