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Google is illegally monopolizing online advertising tech, judge rules

nytimes.com

391–400 of 510 posts

Re: Google is illegally monopolizing online advertising tech, judge rules

#391
post #132

Earlier quoted context omitted.

> Look at the hundreds of millions wasted on the Windows / IE monopoly trial The fact that we actually were enforcing antitrust at the time absolutely prevented MS from getting a strangehold on the consumer internet as it was taking off. It's the reason you're posting on this forum in the first place, as it was essential to the success of tech startups in the first dot-com era. Then we stopped enforcing antitrust law…

If breaking Google up would be good for Google shareholders, surely the shareholders would have made it happen already, right? Unless the argument is that shareholders don't know what's good for them.

The divergence between the interests of shareholders and the actions of a corporation in cases like this is a textbook example of a well established concept:

https://en.wikipedia.org/wiki/Principal%E2%80%93agent_proble...

Re: Google is illegally monopolizing online advertising tech, judge rules

#392
post #368

Earlier quoted context omitted.

I choose option three in the false dichotomy: Render it illegal to attempt to force me to see ads.

You can always pay for service. Kagi, YouTube Premium, Reddit Premium, Spotify Premium, ProtonMail etc. Platforms needs money to run.

Thank You for saying this out now. Again we are finally back to may be Pre 2014 HN where we can talk a little about business and money.

Re: Google is illegally monopolizing online advertising tech, judge rules

#393
post #126

Earlier quoted context omitted.

The reason monopolies are illegal is precisely because they force people to be completely dependent on a third party. Is a farmer "a failure who shouldn't have a business" if some asshole buys up every single railroad, port, and truck in the country he lives in?

No, but if he makes himself for example completely dependent on Monsanto, he shouldn't have a business, because he's in practice an employee with all the financial responsibilities of a business and none of the benefits of having a business. And none of the benefits of being an employee either. If your business model is to make yourself completely dependent on a single third party, then you shouldn't have a business.

The only way it would be possible for him to become completely dependent on Monsanto is if that company is allowed to monopolize the product categories it sells.

Re: Google is illegally monopolizing online advertising tech, judge rules

#394
post #162

Earlier quoted context omitted.

Thankfully HN is finally at a stage people can come out and talk about Ad tech without being harassed or attacked. Could you explain more on this. What do you think makes Google Ad or DoubleClick so special? And >What matters is how much they are earning compared to the next best alternative. Correct me if I am wrong, you are suggesting even if publisher only earns 30% of the revenue they still earn more than on othe…

[flagged]

It is not about ads being positive, but as a necessary evil. And we could at least discuss about the tech behind it, the performance of it without being shut down and downvoted so the whole thing disappeared.

>but it has not been for at least a decade.

Actually yes since around 2013 - 2014. HN has plenty of decent Ad discussions on both buy and sell side pre 2013 / 2014.

Re: Google is illegally monopolizing online advertising tech, judge rules

#395

Earlier quoted context omitted.

As someone who has worked in AdTech I would respectfully disagree. It is indeed complex but it is incredibly efficient. Also it is irrelevant of whether publisher earns 75% or 30% of the total revenue. What matters is how much they are earning compared to the next best alternative. Some companies like Google are incredible at this. Google is not a "monopoly" in this space. In fact the world has far too many Google eq…

> the world has far too many Google equivalents No it doesn't. As explained by the parent, Google is in a unique position w.r.t to the publishers, the sellers and the bidders. There's a ton of very talented adtech companies out there, but they only get to play an unfair game.

I worked at Google on Adtech. I can tell you everybody knew it was an unfair game and illegal.

Lots of unrecorded meetings and “no notes taken” sessions

Re: Google is illegally monopolizing online advertising tech, judge rules

#396

Earlier quoted context omitted.

Which uses Bing as its primary index

Source? I don't see any mention of that here: https://help.kagi.com/kagi/search-details/search-sources.htm...

Search "chili recipes" on bing. Now search kagi or any other alternative search engine. They all show the exact same recipes because they're using the bing API.

Re: Google is illegally monopolizing online advertising tech, judge rules

#399
post #398

Not to say Google is in the right but Google seems to be pitted against the entire industry constantly.

It's because Google is the face of big bad evil tech companies to normies that don't understand the first thing about technology.

Re: Google is illegally monopolizing online advertising tech, judge rules

#400

Earlier quoted context omitted.

No, I personally want to see ads that are as irrelevant as possible. I hate getting a sales pitch forced on me, and would rather see something funny or entertaining showing off an irrelevant product in a clever way than whatever your customers want to shove in front of my eyes. This is why I block all ads, but still appreciate super bowl commercials. And I have discovered that this actually works on me. I like the Ni…

This doesn’t make sense. Why would any advertiser pay the same in such a scenario? They would obviously value your attention much less on average if that was a hard limit.

I don't give a shit what advertisers want. I was merely pointing out to someone in the ad business that I don't want to see relevant ads when they made the statement that I do.

This is something that people in advertising say a lot, but it's generally not true. I do not want or benefit from you having "better" ad targeting - I will find your product if I want it without the sales pitch.

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