Earlier quoted context omitted.
"Pro", in AppleSpeak, means "the expensive one". They've actually done this before; the MacBook Pro (first Intel Mac) launched some time before the MacBook (first consumer-oriented Intel Mac). This feels like fairly clear signalling that there'll be a cheaper more consumer-oriented one along later.
Apple's problem is that the "pro" version is not just twice as expensive as the "consumer" version needs to be in order to be a market success, it's ten times more expensive than the consumer version needs to be. edit: the fanatics are really out with the downvotes today
The consumer one will likely settle somewhere closer to $999 - matching the price of the cheapest macbook air. And it'll be a success at that price point, because by the time we get to that people will understand that it's not a quest with a mobile phone processor slapped inside, it's a laptop grade platform.