In my case, I feel that Apple has priced itself out of the EU market with the latest Macs and iDevices. The new base M2 Air begins at €1500 after taxes which is genuinely an absurd amount of money to ask for a device that comes with 8 GB and 256 GB of non-replaceable ram and ssd respectively. The cheapest iPhone 14 starts at a bit over €1000. My plan is to keep my entry-level M1 Air for a few more years and then I'm…
Electronics prices in the EU are simply crazy. Recently i wanted to get a small mini-PC that would be energy efficient and I could run some AI experiments on. Reading online forums, everyone's like "just get a mac mini, couple hundred bucks and you're golden". I check the apple website and turns out they actually cost almost a thousand euro for the 16GB/256GB model. But its the same with a lot of other electronics to…
This has been true for Europe for a long time.
In the early 90's, I had a particular Sony Walkman that I was very fond of. I paid about US$100 for it.
A couple of months later, I accidentally left it on the plane as I was transferring in Paris. When I got to Vienna, I was delighted to discover that it was also available there, so I bought a replacement. I was not delighted to find out that it cost nearly double what I paid for it in the U.S.
There's something about Europe and electronics that always seems to equal higher prices. It's been going on for at least a half a century.