Earlier quoted context omitted.
For someone who claims to work extremely hard he seems to spend a lot of time antagonising people on Twitter.
It's absolutely a part of his job, though. One of the most valuable parts of Musk is his personal brand. He can raise money and hire talent in large part because he's a household name. Everything he does, from naming his child X Æ A-12 to producing a house track, is to proliferate the public perception that he is an eccentric genius, a modern-day polymath like the Da Vincis and Franklins of old. It may not seem like…
Musk can be great when he does his homework and first principles analysis. It is obvious he hasn't done it here.
Having advertisers take a huge step back because they seek minimal uncertainty and you spend the entire week maximizing uncertainty is bad (& shows incompetence).
Having advertisers drop campaigns literally in the middle of the call to sell next year's baseline because you aren't even close to prepared for the questions is deeply arrogant incompetence [0].
Threatening "thermonuclear name and shame" on your advertisers [1] — your primary customers — is unnecessarily showing the entire world that you've lost it.
Same goes for starting the week with the now-infamous claim that "a bunch of activists" are chasing away the revenue (would Musk accept that kind of excuse from any exec reporting to him?)[2], then having it explained WHY they are actually pausing by one of the people in the meeting [3], then blocking the guy you just spoke with the day before...
I cannot begin to see how any of this is remotely good for Musk's brand. He's showing the world in real-time that he's in over his head, has no idea what is the business model and the key elements, and just thrashing about blaming everyone else, when literally he is entirely to blame for the chaos.
Oh, and I've yet to read the other HN Pg1 headline [5] that Musk/Twitter is already asking some of the people it fired yesterday to return!
If you can actually explain how any of this is remotely good for Musk, Twitter, or anyone, I'd be interested to hear it... Because it looks like he's trying really hard to sink Twitter faster than Digg sunk. (There's actually a good argument that his initial intent was to sink Twitter when he first made the comment and offer, to maximize uncertainty and tank their '23 sales, but then he was forced to buy it b/c he was too foolish to even have a proper excape clause in the contract, and here we are)
[0] https://twitter.com/GoAngelo/status/1588696157794242560
[1] https://twitter.com/aravosis/status/1588718759098851328
[2] https://twitter.com/elonmusk/status/1588538640401018880
[3] https://twitter.com/LouPas/status/1588599808587345921