Earlier quoted context omitted.
It's not like Microsoft hasn't tried very hard in the last 10 years to emulate the iOS business model, but I guess Windows users don't like walled gardens.
But they messed up so bad with the Windows store. It is beyond belief: - By including Candy Crush and other bloatware in the store, the store started with a bad reputation already. - By allowing manufacturers to define apps you cannot uninstall via the store, this infuriated any power user. - By no allowing to delete any items from your "purchase history" you could never try out any free apps without them contaminati…
It just seems harder to build and sell software that has that same quality look-and-feel that many MacOS apps have.
I just wonder what they'd be capable of if they had a separate OS that didn't have to concern itself with backwards compatibility. It'd be a monumental undertaking to do all that from scratch, not really worth it from a business standpoint, but it'd be interesting to see what they'd come up with if they started off with Linux.