Earlier quoted context omitted.
I hate the phrase "lifestyle business." Look: it's a business. No, it's not going to make VCs billionaires. But it's a perfectly respectable business nonetheless. Nothing wrong with that.
So I went to Wikipedia and found this definition: "A lifestyle business is a business set up and run by its founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle." Seems like a useful concept. What's wrong with it?
What it is not is a good term for any business that doesn't take VC. There are many businesses where the primary objective is to grow and make lots of money but where VC doesn't make sense. It's probably most businesses. So when someone calls a business a lifestyle business simply on the basis that the market isn't big enough to warrant VC, it's insulting to a large swath of business owners and generally a case of unwarranted elitism. Like if Zuckerberg was looking at businesses earning tens or hundreds of millions a year and went "how cute, lifestylers" it'd be shitty but at least he'd have the success to back it up. Mostly on here you see it from people just leaching off the success of their industry. They earn hundreds of thousands but use their position in tech to look down on people pulling in millions.