Earlier quoted context omitted.
No, I'm well aware that that's what it's "about," just like I'm well aware that the search engine is mainly about advertising. I just don't care what it's about so long as the results are beneficial to me -- which they definitely are. When I see the AMP icon I know the page is going to load much faster
Always question what long term loss you are taking for these short term gains.
The web infrastructure we have today can respond to pages blindly fast if proper optimization is done, bloated front end frameworks and malvertising counter all of that to draw it down to molasses speeds - and the "I want to server my stuff to my users" argument is only valid if it's to extracting ad revenue from them - I think it's just time to reeducate people on the fact that ads may subsidize content but they can't fully sponsor it outside of niche situations.