Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Why is Stack Overflow trying to start audio?

meta.stackoverflow.com

Post reply on HN
Print view View original

391–400 of 416 posts

Re: Why is Stack Overflow trying to start audio?

#391

Post by manigandham »

luckylion wrote: post #300
manigandham wrote: post #207

Earlier quoted context omitted.

Billions? No single creative is seen by that many. In fact, with dynamic creative optimization (DCO) and all the optimization that happens, you can easily get creatives that are custom generated and only see by a few individuals or even a single person.

The comment was referencing the parent: Digital ad impressions number in the billions with 10s of millions of ad creatives

I wrote both comments. There are billions of impressions but a single creative is not seen by that many. The point is that the scale is too large to validate on the publisher side.

Re: Why is Stack Overflow trying to start audio?

#392

Post by dang »

dabeeeenster wrote: post #76

"It's not very straightforward to find where it's coming from, but we are working on it." This encapsulates the entire problem with the current state of digital advertising in 1 simple sentence.

We detached this subthread from https://news.ycombinator.com/item?id=20289590.

Re: Why is Stack Overflow trying to start audio?

#393

Post by manigandham »

wastedhours wrote: post #358
manigandham wrote: post #194

Earlier quoted context omitted.

That's just not how digital ad campaigns are run. Advertisers, agencies, media buyers and the rest of the supply chain don't negotiate with individual sites like that, not at any scale that can sustain a site like SO.

> That's just not how digital ad campaigns are run I appreciate you trying to fight the argument that's being made, and you have a background for a valid opinion people are dismissing. That being said, I'm on the buying end and work a lot of different channels, and would argue that there are definitely direct buy models that SO could utilise. Lots of smaller sites have started offering direct buy inventory in larger…

I'm curious how you're buying these packages? Is this traded directly with the site instead of a DSP? Also it seems like you're in the UK, is that right? Aren't the privacy laws having a major effect on the programmatic market there?

I covered it in other comments but yes, SO could start their own self-serve ads like Reddit (since they both use adzerk). The problem with that ends up being lower quality ads and the inevitable support costs, and the fact that they don't have unique formats other than banners. Reddit, Quora, Pinterest, and others have custom formats but it's definitely something they can pursue.

Re: Why is Stack Overflow trying to start audio?

#394

Post by anoncake »

DCoder wrote: post #280
zeta0134 wrote: post #238

Earlier quoted context omitted.

My Vizio's built-in software tries to do that. There's a reason it's not allowed to connect to wifi.

When you say "it's not allowed", do you trust its own settings? Are you sure it's not doing something like [0]? How do you even protect against that? [0]: https://www.reddit.com/r/privacy/comments/bpr6xs/if_you_choo...

WPA?

Re: Why is Stack Overflow trying to start audio?

#395

Post by nerdponx »

Wowfunhappy wrote: post #368
nerdponx wrote: post #199

Earlier quoted context omitted.

You think the NY Times, Linkedin, etc. is going to have the same response as StackOverflow? Good luck even getting in touch with someone who knows what you're talking about.

If LinkedIn (to choose a random example) advertises one of the perks of subscribing is that you won't be tracked, and then tracks you anyway, that's a story for The New York Times et al.

Sure. But my point was that the NYT is an example of a paid service that openly serves you a big pile of invasive ads, even if you're a paying subscriber.

Imagine if all the ads in the print edition were spying on and tracking your every move.

Re: Why is Stack Overflow trying to start audio?

#396

Post by rhizome »

manigandham wrote: post #286
rhizome wrote: post #282

Earlier quoted context omitted.

Native as in self-served non-RTB first-party, whatever.

That would be the reddit example, just low overall demand for something like that. They could try it, but probably already did the analysis to see its not worth it.

I don't think demand would stay low if other sites started doing the same thing.

Companies basically have to advertise, and they'll buy time with whatever outlet serves the eyes they want to reach. Ford Motors isn't gonna let MyPillow.com take over ESPN.com on Super Bowl day just because they don't like the advertising provider, method, or architecture.

Re: Why is Stack Overflow trying to start audio?

#397

Post by ammar2 »

DCoder wrote: post #385
islon wrote: post #367

Earlier quoted context omitted.

My wifi router has an interface that shows every connected device and I can blacklist them based on their physical address.

In the post I linked to, the TV in a similar situation was happily connecting to someone else's (open) WiFi network nearby. You can't really block those…

Let it connect to your network and then black-hole it?

But that's assuming it doesn't try to connect elsewhere if it detects it doesn't have internet.

Re: Why is Stack Overflow trying to start audio?

#399

Post by perl4ever »

dual_basis wrote: post #350
perl4ever wrote: post #180

Earlier quoted context omitted.

When people refuse to watch ads, there is theft going on, but it's theft from the advertisers by the media owners. The viewers aren't guilty of anything.

I don't understand your point. If an ad doesn't display, then the content owner doesn't get any money for it.

If it was always possible to detect whether an ad was seen, wouldn't it always be possible to block ad-blockers?

Re: Why is Stack Overflow trying to start audio?

#400

Post by shostack »

amluto wrote: post #113
Nick-Craver wrote: post #68

I just wanted to chime in from Stack Overflow here and let people know: we are aware of the issue. And we're NOT okay with it. We're trying to sort out how to kill the audio behavior now. It's not very straightforward to find where it's coming from, but we are working on it. We've also reached out to Google for their assistance in tracking it down. If anyone can offer advice, we'll more than happily take it. - Nick C…

The fundamental problem seems to be that you are including non-sandboxed JavaScript that you don’t control. Perhaps you should stop doing that.

Would something like SafeFrame have avoided this issue?

https://www.iab.com/guidelines/safeframe/

Post reply on HN