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I appreciate that Apple was honest with their communication. Too often have I seen managers/CEOs employ the strategy of avoiding the hard conversation and letting the topic fade away.
I appreciate it too, unfortunately Apple is not always so transparent. One example that comes to mind is their 2010 promise to make FaceTime an open standard. It was Steve Jobs that made that promise in 2010 (one year before his death), and apparently a patent dispute with VirnetX may be to blame, but to my knowledge they haven't made any public statements about it since the initial promise. If legalities are to blam…
I think to your point, that was how Steve Jobs use to run the company. Under Tim Cook's leadership, things have changed. When Steve Jobs was still around, I attended WWDC under the student scholarship, but he never greeted any of the students or ran any events. On occasion, there would be the "job fair." These past few years, Tim Cook has taken the time to greet the students, chat with them, and take photos with them. There's a softer side to the company now, and it's starting with admitting to failure and making mistakes.