I agree that transparency is important. All charges known up front. That said, I think a fundamental problem is that sir travel is too cheap. That's the motivation behind all the nutty fees. Surely there would be a market for an airline (or a class of seating) where you get a decent seat, with no gimmicks and up-charges? And not for triple the price like business class?
"For many years, all flights featured 2-by-2 leather seating (in aircraft usually fitted with 3-2 seating), ample legroom, complimentary gourmet meals, and warm chocolate chip cookies. This made the airline popular with business travelers. In addition, Midwest Express operated a sizable executive charter operation with a specially configured DC-9."