Earlier quoted context omitted.
I am taking a broader definition of ad to include things that also have other names. - job ads and classified ads that can also be called listings - ads for events that can also be called notices - product description on services like Amazon and Ebay - websites describing products and services - 1st hand and 2nd hand mentions of products and services online that can be as close to the Some of the comments here seem t…
A huge distinguishing characteristic is that some of these things come to you, or are found passively, and some of them you seek out. I think that when the ad comes to you, there is a very good chance it has little or no value. Job listings are useful, but I have to seek them out. An event calendar is something I seek out. Product descriptions are only shown to me when I seek details about the product. An ad on the s…
It's true that it's harder to do push / outbound marketing in a way that does not feel annoying. I've seen it done and it seemed like the company was reading my mind in a good constructive way. That's rare though.