Earlier quoted context omitted.
I think the person who came up with this shouldn't be fired, the person who _approved_ it should be reprimanded. There's some intersection point between who "owns" the wallet and who is coming up with ways to generate marketing revenue. Whoever lives at that intersection point is the real shot caller here aren't they? Imo you don't fire people for generating bad ideas, that just creates a culture of not thinking outs…
Why not fire them both? > Imo you don't fire people for generating bad ideas, If an idea is that bad, at the very least they should be transfered into a role that doesn't involve coming up with good ideas, since obviously that is outside of their skill set. And what's the argument for not firing the chain of people who approved it? Their job was to stop bad ideas and they catastrophically failed.
The first is something that might have gone better in better circumstances, so it’s a learning opportunity. The second shows you either don’t understand the company and decided to carry on despite that, or you just don’t care about the company, but either way it reflects poorly enough on an individual that a firing should be on the table.