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Apple's risky bet on CarPlay

theturnsignalblog.com

381–390 of 537 posts

Re: Apple's risky bet on CarPlay

#381

Earlier quoted context omitted.

Aging population prefers low quality tiny screens with awkward interfaces?

They prefer something they are already familiar with.

That’s one reason I use CarPlay - the interface hasn’t changed for years. Apart from one really annoying change to Apple Maps when they replaced the “silence directions” toggle from a big square to a touch, wait, touch tiny icon interface.

Re: Apple's risky bet on CarPlay

#382
post #292

Earlier quoted context omitted.

No, Tesla sells internet connectivity for $10/month.

While Tesla does have a $10/m plan, you still get basic Internet without paying for it... Tesla's free is better than any other company's paid subscription. That said, $10 is far too much for what it is, should be $5.

A Tesla costs $80k and lasts 10 years. Why are you saying $1200 for internet is too much and $600 isn’t?

Why do they even bother charging - just bundle it in with the headline price. It’s a tiny portion of the revenue, nobody is going to think “oh that $87,345 Tesla is too much I’ll go for the $86,145 one”

Re: Apple's risky bet on CarPlay

#383
post #4

CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…

When (if?) auto-driven cars become a thing I'd expect some people will want a giant monitor in their car if nothing else, so they can watch movies, play video games, tele-conference, etc....

Disney's "The Magic Highway" might be dystopian to some but the relaxing vehicle seems pretty cool to me

https://youtu.be/Vo4-rYNGEwE?t=199

Re: Apple's risky bet on CarPlay

#384
post #106

Earlier quoted context omitted.

Unless you are single, and even then you carry occasional passengers, many/most cars are used by multiple people. So people who buy cars are thinking not just about the primary driver but about all the other people who will drive/ride in the car too. Nobody buying a car actually wants in-dash 4k movies, but they think that their partner/kids will.

This doesn't really ring true for me. I agree that when people buy cars, they are often not just buying for themselves. But the purchase decision is not usually made without input from the other drivers. Well, a purchaser will probably discuss things with their spouse, and ask if they care about particular features. But in the case of someone buying a car for their kid, it's usually "they'll get what they get, and th…

Kids are in the back and thus a screen in the back is what’s needed. An iPad or similar will do that, so a place to mount would be good.

By the time they are old enough to be in the front they have their own phone and headphones and care less about a mounted display than they do about a TV.

Re: Apple's risky bet on CarPlay

#385
post #4

CarPlay mostly works, and although it has issues it's definitely user-focused. CarPlay doesn't prevent car makers from tracking vehicle activity. In the end, consumers don't give a shit about the in-vehicle infotainment. It sucks, or it's AA/CarPlay. The first generation of iDrive showed that rich people people will buy cars in spite of the in-car stuff. In fact, most car infotainment sucks, yet people still buy cars…

Regarding "it sucks", if we're talking mapping/directions I disagree. Google maps is really a pretty piss poor application. It hasn't changed in 15 years and it's obvious its maintainers haven't ever driven anywhere using the application, even around the Google campus in MT View, or downtown SF. It's deeply bad. In my experience some car manufacturer mapping applications are quite a bit better. Since they obviously s…

> It hasn't changed in 15 years

Good. It works.

I use Apple rather than Google as I try to avoid Google as much as possible but it’s the same principle. I want long term stability in software, not new changes put in to earn a PM a promotion.

Re: Apple's risky bet on CarPlay

#386
post #34

There's an interesting gap when discussing carplay/aa. Cars from the 90s up until about 2013 can be easily fitted with a $500 head unit upgrade, and support carplay quite well. With the right tools, it can be done in about two hours right in your driveway. Cars from 2018 and up pretty universally support carplay, and it's generally quite well integrated into the car's infotainment system. But, between 2013 and 2017,…

> Cars from 2018 and up pretty universally support Carplay, and it's generally quite well integrated into the car's infotainment system. I don't know what cars you drive, but they are not budget or Chinese. I recently rented a bottom-of-the-line Nissan '24 and just getting audio from my iPhone was a struggle - and there was absolutely no Carplay in sight. Most Chinese cars I've rented (all 23 or 24 models) have adver…

I rent almost exclusively in the “B” level in the U.K. and have always had CarPlay. Maybe it’s a policy by Enterprise UK.

Occasionally I’ve had something like a D or so, or a van, but even the last van I had had CarPlay.

Re: Apple's risky bet on CarPlay

#387
post #34

There's an interesting gap when discussing carplay/aa. Cars from the 90s up until about 2013 can be easily fitted with a $500 head unit upgrade, and support carplay quite well. With the right tools, it can be done in about two hours right in your driveway. Cars from 2018 and up pretty universally support carplay, and it's generally quite well integrated into the car's infotainment system. But, between 2013 and 2017,…

"...since only 21% of people will buy a car without carplay" That statistic is complete bullshit.

I suspect it came from

https://9to5mac.com/2023/12/05/carplay-popularity-iphone-tes...

A non statistically relevant random poll of Apple fanboys

Re: Apple's risky bet on CarPlay

#388

I love CarPlay, but has anyone noticed that Apple just isn’t testing on non-touch interfaces? Some cars use a wheel to navigate the UI, and there are some awful CarPlay UI bugs where certain buttons become unreachable.

I’ve a touch screen but I never use it and almost always use the wheel (bmw), and I’ve rarely had bugs or difficulty using it. What vehicle dyou have, out of curiosity?

Re: Apple's risky bet on CarPlay

#389

I much rather have car manufacturers creating ‘exclusive to their brand’ themes and skins for the CarPlay 2 dials than not having car play (2) at all. Car manufacturers have had decades to develop their software but almost all are difficult to work with, slow, give bad user feedback (full screen pop-up with entire paragraphs while navigating) and are cumbersome to get accustomed to when switching cars. I’m one of the…

Having had to do with car executives, especially in Europe, let me tell you... they're a peculiar lot. The older ones confuse their old school pride for business acumen more often than not, because of survival bias from an era when the two things actually coincided. The younger ones are frustrated by the fact that older upper management is extremely conservative and they're often put down or given toy projects to tinker with. On the other hand, incumbent carmakers might have also seen how Apple was able to turn the carriers' business around by convincing Cingular/AT&T about giving up their control and they don't like the idea of ending up like the carriers, with overarching licensing fees for keeping on using the tech...

Re: Apple's risky bet on CarPlay

#390

Earlier quoted context omitted.

Cars can have better GPS reception, which is important when you're trying to drive in an urban area with a lot of buildings. Phones are bad at accuracy there. (CarPlay can provide car GPS to the phone though.)

My iPhone 12 has much better reception then my 22 Tacoma even when tossed on the passenger seat. Like waaaaaay better and more accurate

It just pretends to be more accurate by using AI. A car tends to be more raw, which is what you want when navigating at speed.

As someone who used to help out with Waze maps, raw GPS tracks from phones can be WAAAY off from actual roads and other GPS tracks.

Your phone looks for the most likely road for you to be on and snaps you to that road. Your car does a similar thing but has much higher GPS resolution than your phone so it is more likely to be right.

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