Earlier quoted context omitted.
If Twitter's data can fit on one machine, then the data of 99.99% of companies can. Not every product needs a billion users with Gigabytes of storage each. The assumption that if your startup's tech isn't scalable enough to become the next Google then it's the wrong tech is hilarious nonsense driven largely by ego fantasies.
It does not fit on one machine. Tweets alone generate petabytes of data a year, and other events are petabytes per day. https://blog.twitter.com/engineering/en_us/topics/infrastruc... https://ankush-chavan.medium.com/twitter-data-storage-and-pr...
Nope. It's not Tweets that generate that data. It's the insane amount of (mostly unnecessary) noise that gets thrown into the mix: analytics, logs, metrics, you name it.
Every time you scroll Twitter sends multiple events to the server. That alone will generate a large chunk of those petabytes.