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Twitter misses ad revenue and user growth estimates

reuters.com

381–390 of 444 posts

Re: Twitter misses ad revenue and user growth estimates

#381
post #92

Earlier quoted context omitted.

Nah, they should have...and sooner.

As an American, it feels strange to me that the CEO of Twitter has control over how The President is able to communicate.

...as an American, I find it strange to see a POTUS feel like the laws have no bearing on him (I am not a fan of ever expanding and oblique "executive privilege"), especially to be given exemptions for behaviors not otherwise allowed by a private entity.

Re: Twitter misses ad revenue and user growth estimates

#382
post #91

It's almost like Dorsey knew "when to get out"...

Or he was forced out

He had been under pressure for quite some time and held off for ages. I suspect he saw down the horizon and got out while the getting was at least good-ish.

Re: Twitter misses ad revenue and user growth estimates

#383
post #75

So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified. Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediat…

You can use https://nitter.net, or it's another instance, https://nitter.kavin.rocks/. You can view tweets normally as you do it via official twitter site. Moreover, you can have RSS feeds for twitter profiles (main timeline or timeline with replies).

Re: Twitter misses ad revenue and user growth estimates

#384
post #75

So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified. Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediat…

I really can recommend Nitter[0], which also creates RSS feeds so you can just add them to your RSS reader of choice. [0] https://nitter.net/

Is there something similar for TikTok, that would simplify the interface, give you notifications for a few channels (if that's the right word), with privacy in mind, and all without the need to register there?

Re: Twitter misses ad revenue and user growth estimates

#385

Earlier quoted context omitted.

Their advertiser don't want to advertise to bots and the users who break the rules potentially cause a pile of bad publicity for them so they're happy to get rid of them.

Those are examples of twitter preferring quality over quantity.

There are plenty of low-quality tweeters who know how to ride the line and not cause Twitter PR problems.

Re: Twitter misses ad revenue and user growth estimates

#386

Earlier quoted context omitted.

The hardware is less important than the merchant account. The risk of charge backs means a small business accepting a credit card is effectively taking out a loan. Apple isn't going into that part of the value chain (so far).

Right, Apple is only providing the hardware and it requires to use a (partnered) processor, like Stripe, which was the example they used in their recent announcement. Stripe coincidentally sells chargeback protection as a service https://stripe.com/radar/chargeback-protection if that is a concern.

Exactly, afaict this feature's impact on Square is that online payment processors like Stripe have an easier path to competing for in person sales.

Re: Twitter misses ad revenue and user growth estimates

#387

I don’t understand why platforms like Twitter don’t make money the easy way: let people pay for visual customizations, like a different profile shape (octogonal instead of a circle), or a special banner or label, or any other cosmetics. That has been very successful for multiplayer games since more than a decade, people love to pay to show their cool new cosmetic. Let people pay for cool set of emotes. Or different c…

Understandably so because I'm not sure Twitter wants their platform to end up looking like MySpace. Furthermore, these visual customizations are very hard to translate to the plethora of other clients users use to consume Twitter.

I think Twitter has massive opportunity though with their power users. Many of them are definitely willing to spend $100+/mo just based on the value they get out of it alone if they can get access to power user analytics, insights, data, or better tools to engage with their audience.

Assuming 1% of their users are power users, that's around 3M users with a market opportunity exceeding $3B annually.

Re: Twitter misses ad revenue and user growth estimates

#388
post #75

So I never created a Twitter account. Over the years, there are a few people that I liked to read their thoughts on Twitter, so I'd manually go to their wall and read occasionally. They're all verified. Over time, it became cumbersome to continue doing this and I thought I'd give in and create an account (on the website) so that these people were all easy to access from a single point. So I did, and went and immediat…

When login page is displayed I did one of these: - go to the address bar and just enter it - clear all cookies related to twitter

The latter give me longer annoyance displayed.

As of you account deactivation maybe twitter think you are a bot scanning an account.

Re: Twitter misses ad revenue and user growth estimates

#389

Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instagram, their ads are better overall. There's been several times an Instagram ad showed up in my feed, and I said shut up and take my money. Nothing like that has ever happened on Twitter for me.

We did that once, it was a kids pool.. we thought it would be great for our large dog to lounge in during the summer. When we got it though, it was literally about 9 inches in diameter. It was a like a pool for GI Joe dolls.

Re: Twitter misses ad revenue and user growth estimates

#390
post #216

YouTube and TikTok pay people who have popular videos, which gives "creators" an incentive to put a lot of work into what they do. You can argue that the payouts are a pittance for the large number of views those YouTubers get, but in comparison, the only thing Twitter has done to reward its users is provide a virtual tip jar. Not only that, you can't pay to remove ads on Twitter.

Twitter pays its content creators by giving them an ego boost they can’t get anywhere else.
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