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Spotify CEO: musicians can no longer release music only “once every 3-4 years”

thefader.com

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Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#381

Earlier quoted context omitted.

Yes, there are orders of magnitude of scale in both fields. In software it can cost $10k to build an app but Google Search costs $10^10: a six orders of magnitude difference. In music there’s got to be a big dynamic range in effort involved as well. (I doubt it’s 10^6 though!) But comparing the best music to the lowest end app is apples to oranges.

This might approach 10^6 if you consider the largest band tours going around the world and filling stadiums with 50 000 people.

Don’t you mean 5 x 10^5 ? ;)

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#382

Earlier quoted context omitted.

It's market valuing things based on scarcity. Music is in abundance right now due to lower barrier to entry for distributing and producing it than ever before. You have to provide more value than someone producing music as a hobby for free on youtube.

Good music - electrifying, change-your-life music - is still extremely scarce. But Spotify has made it even harder to find by swamping it in mediocre burger+fries music.

Music ain't changing my life.

Help me have a good cry? Sure. Make chores less boring, absolutely.

But for me life changes are life-changing; music's ultimately just what was on, the soundtrack.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#383
post #210

Earlier quoted context omitted.

Musician and software developer here, and I'm calling BS on that. Here's a transcript of a talk I gave last year on "code as art" (apologies if this sounds like self-promo). You can skip the first half and scroll down to where it says "Which leads me back to code as an artform". There are a lot of ways to demonstrate that code IS art, and this was just a quick 5-minute overview of the subject. Cheers! https://www.joh…

As an acquaintance of mine put it the other day on this exact topic (who happens to be a writer/graphic artist/programmer): "First STEM says that the humanities are worthless. Then they say how, really, STEM should get all that glory too because, really, it's the same thing -- but better." Or this quote: "Great paintings, for example, get you laid in a way that great computer programs never do. Even not-so-great pain…

That essay was hilarious. The bit about how painters have figured out the most efficient and lucrative way to sit around staring at naked woman all day is a perfect example of the self-deprecating braggadocio that every man who writes a blog seems to be trying to achieve.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#384

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

The medium is the message. This is the equivalent to amazon kindle self-pubbers needing to crank out 3-5 books per year to make a living.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#385

Earlier quoted context omitted.

Agreed, not just the monetization scheme but Spotify and others just push the music listening experience to playlists and singles and have very little room for albums and collecting a library of music you refer to.

I’m not a music aficionado, and I have no interest in albums. I love the singles/playlist format, and consume far more music now that I can easily ignore the 9 out of 10 songs I don’t like in an album (back when CDs were still a thing). I also find it easy to have a library of singles that I like.

> consume far more music now that I can easily ignore the 9 out of 10 songs I don’t like in an album (back when CDs were still a thing).

You mean the 9 out of 10 songs that the music label didn't push for airplay, video etc.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#386
post #248
post #222

Earlier quoted context omitted.

I am curious what you think the optimal solution for music in today’s world with massive storage and high bandwidth. Spotify is paying 70% of revenue to artists. You have factor in piracy if the price is to high or the solution is inconvenient. The public has rejected DRM and songs are easily give away to their friends. Lastly, No one wants physical media.

Artists/creators should be able to determine what they want to charge for streamed songs.

They do. It's their freedom to be on Spotify.

They can go back to the olden model of no streaming as well.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#387
post #44

Obviously the guy knows nothing about creativity and art. It takes time to grow as a person and cultivate new ideas. It may not be possible to do that if you don't get in and out of whatever it is you're doing. Imagine telling Hemingway he has to release a new blog post every week instead of a book every couple of years.

He is talking about making money, not art.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#388
post #368

Earlier quoted context omitted.

I highly recommend The Song Machine (Inside the Hit Factory) by John Seabrook. The author describes the modern reincarnation of the Brill Building that pumps out pop hits using methods that we would not call songwriting (Max Martin, Dr. Luke, etc.). The goal is to get you to listen to 30 seconds of a song (that counts as a spin on digital streaming services). They've decomposed the process into mass production of bac…

In a similar way, back in '88 KLF wrote tongue-in-cheek "manual" for writing a top pop song, a hilarious and cynical view into how a musical sausage is made: https://freshonthenet.co.uk/the-manual-by-the-klf/

Dubba Jonny made a whole track as a semi-satirical "tutorial" on dubstep production back when it was at its peak

https://www.youtube.com/watch?v=CJzfTZlEl40

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#389

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

It's market valuing things based on scarcity. Music is in abundance right now due to lower barrier to entry for distributing and producing it than ever before. You have to provide more value than someone producing music as a hobby for free on youtube.

The kind of music that I paid money for in the past hasn't been released much recently. So in my opinion, there's a lot of potential for growth by making good music.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#390

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

I think what the CEO is saying, and it has been an increasing trend in music for a long time now, is moving even further away from large LP releases every few years. The existence of that medium of music doesn't make sense in the current year given how people actually go about consuming music. The way to keep fans engaged involves releasing EPs and Single on a regular basis, releasing a whole album only really makes…

LP's or long form collections by artists capture a moment in that artist's creative point. Typically, the cycle was release a record, tour a bunch, write new music, and repeat. This meant by the time that next LP came along, the collection of songs on there could sound fairly different as the artist changed, got better, heard new songs and got inspired etc.

Then there's the recording and engineering challenges around mixing and mastering an album. Albums need to sound cohesive even if the songs aren't necessarily the same genre even. The best albums are those ones that flow between softer or more upbeat music but still feel tied together as a whole.

Forcing artists to pump out strings of singles and EPs diminishes music as an artform. It takes away the format that's allowed some of the best modern music to be created that likely would never have been created if artists were just constantly pumping out individual disconnected songs.

Even today, you can still find some pretty amazing albums that are being made where each song individually would stand as less, but together as an album they come together to make some great art.

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