There needs to be a new search engine focused on the niche of people who hate the current ad spam/SEO results that Google currently returns. A query like "best headphones" returns results like "The Best Headphones for 2019 | PCMag.com". They've clearly optimized for the mass user base, since the average person is probably fine with a result like that. But I'm willing to bet no one on HN would ever click a link like t…
What bothers me is searching for a specific product and having Google promote a competing product to the top search result (or as a "featured" listing that looks like a normal search result).