I've tried a number of dating websites in the past year, and all of them are like this. First and foremost: No matter how hard they try to hide it, the male/female balance on all straight dating sites is completely off. I'd say it's about 80% male. So most of them fill with fake accounts to get the balance backs. The matching algorithms don't really exist, they are extremely primitive and usually optimised for engage…
"Hey, we know you're both single, or at least looking for other partners. You're literally the only two people on earth that share this fascination, everyone else thinks it's weird and creepy. You should chat. Based on the personality profiles we've created for you both based on your search history, we think you'd make an amazing couple."
That could totally disrupt dating, it would be organic in a way that could actually work for relationship longevity and it would be based on things people are actually interested in rather than what they think they should present as being interested in to signal mates. It has the potential to be far more real than dating sites.