Earlier quoted context omitted.
The idea of circles sounds fantastic on paper but it's simply too much work for the common user. For most of the posts users would make, users would probably spend more time thinking about which circles to enable than actually writing the post. It's a headache and it leads to a poor experience, it feels like a hurdle, something you must do; it makes posting less natural. Facebook on the other hand offers the same fun…
I don't know why circles was so difficult for some. As soon as it launched I dropped FB because I would always get concerned about different groups of people seeing what I posted. On G+ I immediately had a Family circle, a circle of people I knew from work, close friends and then people I met on the service. In fact it didn't seem like people had a problem with the system until TechCrunch gave them talking points. Th…
Too bad it failed. I liked g+