Earlier quoted context omitted.
Has it become some sort of fashion statement to be ignorant about privacy? Whenever I discuss this topic people seem to almost take pride in giving their information to Google, Facebook and the thousands of other companies they have no clue about. I think it's cognitive dissonance rearing its ugly head again: those people have tied their identity at some level with the use of the products and an attack on e.g. Google…
I find I'm having trouble arguing in a meaningful way with people who don't share the same concerns regarding the privacy of their data. I'm running out of arguments - no matter what I say, they'll respond with a shrug. "So what? I don't have anything to hide." "So what? They are a big company, surely they won't abuse my data." "So what? How has Cambridge Analytica affected me?" And for the ultimate capitulation: "So…
The average Joe is not clever enough to figure out what's happening and is probably not worth the effort to educate them. Try it on family and friends, but don't get your hopes up :)
IT workers are a special case: they think they're super smart but are just as clueless about the topic like the general population. And they help develop these systems, so it might be worthwile to try to use social pressure to get them to quit helping the abusers.
Ultimately this can only be solved through new laws and regulations, like the GDPR.