Earlier quoted context omitted.
For a view on another part of the world, just in 2012 in Japan it seemed like about nobody knew about these. Some stores didn't even know they had a pad for entering a PIN, and some didn't know what was the "enter secret code" instruction. I only understood that after a week and maybe ten or so places had told me "your card doesn't work", when some hotel tenant called her daughter to translate things, and she knew ab…
That's odd, how far out in the sticks were you? I've used my european chip card extensively in Japan for the past 3 years with no confusion whatsoever, and most places that take cards have a chip reader that they use immediately. Nobody has ever said my card doesn't work. There's actually way more confusion when I pull out a WAON card or something. It's been more of a problem in places in Thailand and Singapore where…
Then a few hotels and ryokans mostly around Nagano and Toyama. The 7/11 ATMs worked fine though (but the card didn't work to pay directly, it did at Lawson though, IIRC) so we just used cash everywhere, but I liked to keep trying to use the card, as I was really not sure what was happening.
It's in a small hotel in Obama that I finally understood what was happening, after the woman first asked me to "write my secret code" on a piece of paper (she didn't know the keypad was attached to a long cord and that she was supposed to let me enter the PIN myself, her daughter figured - or knew - that).
I don't really remember but I think we just didn't have many issues afterwards, once in the larger cities of the Kansai.
It was kind of a pain to have to use cash so much because my card had a rather low limit on cash withdrawal at foreign ATMs (of course, my other card had been mailed by mistake by my bank to my former place just before I left). I just didn't expect at all that it would be so difficult in Japan.