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Google is dead. Where do we go now?

circusscientist.com

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Re: Google is dead. Where do we go now?

#371
post #29

The web is dead, we replaced with portable cable TV where you scroll up to change channel.

whats a cable tv?

It's what Americans call non free to air television. You're probably being downvoted because it's intrensic there and they assume you must know about it.

Re: Google is dead. Where do we go now?

#373

Earlier quoted context omitted.

Invalid click rate is not always a reliable metric. I've been dealing a lot with click fraud on Google Ads, and it's usually hard to detect it without special tools.

What’s your experience? Off the shelf click fraud software (for search) has never been ROI-positive for me when I run in A/B tests. Fou analytics is a fun tool though for social/native etc

Click farms that we had been dealing with for our clients did not render images on webpages during visits, therefore we put tirreno on the backend of the platform, plus added a 1px image that sends the same request to tirreno to spot the difference.

Page loading + no image loading = blacklist API.

Re: Google is dead. Where do we go now?

#374

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

The recent Acquired ep on “Alphabet Inc” put it aptly: social media moved into Google’s space, video (reels, “pivot to video”), and social media for socialising moved to message groups, iMessage/Whatsapp/Discord.

Revenue-wise, video ads have always been the sun to print ads peanut m&m.

Look where the pucks going then:

Implication: ChatGPT as a realtime video avatar will hit the jackpot with ads, but not before. Count on the ChatGPT device having a screen for that reason

Re: Google is dead. Where do we go now?

#375

Earlier quoted context omitted.

It's interesting to see how much of a behemoth Discord has become. Seems like there's a Discord for everything - from open source projects to hobbies and games to individual groups of friends/family. It's occupying the segment that subreddits historically have. However, it's perhaps-intentionally search-opaque. You can't Google to find a message/link/download that's gated by Discord. And it also gives a sense of comm…

Discord is really where it is at these days. Discord servers with 50-100 people form the new social fabric of the internet where real community lies. In theory Reddit was supposed to be this but 1. Reddit communities tend to get too large 2. Subreddits overflow into each other too much through cross posting and brigading 3. Post history being public meant that you could get banned/brigaded for your comments on a tota…

> 3. Post history being public meant that you could get banned/brigaded for your comments on a totally different subreddit (i.e. bots autobanning you on one subreddit for posting on another subreddit).

You can make it private now. Personally I think this is a bit of a misfeature since it ends up helping all the low-activity users showing up to post political agitprop in local subreddits, thinly-veiled advertisers, etc., but they changed it.

Re: Google is dead. Where do we go now?

#376
Isn’t it just AIs that have an agenda? That lie to you? That use a directive to persuade you to do / purchase something under the guise of authority?

ChatGPT, etc. right now is the early web where everything was free and everyone wondered how it would make money.

Soak it up because it won’t last long.

Re: Google is dead. Where do we go now?

#377

Earlier quoted context omitted.

Discord is really where it is at these days. Discord servers with 50-100 people form the new social fabric of the internet where real community lies. In theory Reddit was supposed to be this but 1. Reddit communities tend to get too large 2. Subreddits overflow into each other too much through cross posting and brigading 3. Post history being public meant that you could get banned/brigaded for your comments on a tota…

99% of the population hasn't a clue what Discord is/does

Given that I recently joined a leatherworking Discord comprised of individuals pretty much the exact opposite of my demographic, I believe this is just plain wrong.

My guess would be near half, probably a 60/40 split.

Re: Google is dead. Where do we go now?

#378

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

[deleted]

Re: Google is dead. Where do we go now?

#379

Earlier quoted context omitted.

In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…

I’ve known a lot of neurodivergent and LGBT people, and I was in my late teens when The Internet happened and a young adult when the Web happened. If you’re not within a couple standard deviations of boring, local living is isolating. Al Gore gave a mea culpa speech at one point because he thought, as a Senator, that legislating to give everyone the Internet would halt the rural brain drain but it had the opposite ef…

Yeah that's absolutely true that it was a lifeline for people who were isolated and that's less true with how ephemeral everything is now.

Re: Google is dead. Where do we go now?

#380

Earlier quoted context omitted.

> and based on the anecdotal evidence of one advertiser The author admits as much.

The question is, why has this post been massively upvoted? It contains zero useful information. Just somebody struggling with AdWords and they don't know why. Not helpful. I have to assume the vast majority of upvotes are based on the title alone, assuming it's about Search? A large proportion of top level comments are about Search too. Depressing.

Because if you go to /r/ppc or /r/googleads, you will see that the experience of the majority is exactly the same.
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