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Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

bleepingcomputer.com

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Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#371

Hoping this pushes a new generation of adblockers, but I'm skeptical it'll stay a fair fight. The next wave of ads will likely be far subtler than today's web ads - more integrated into content, harder to detect, and easier to normalize.

Maybe it's just my pessimism, but why am I imagining the ads given by LLM will make them turn to be like they're salespeople trying to meet their sales quotas? "ChatGPT, my cat is coughing and not eating, what can I do?" "One consideration is air quality in the cat's environment. You should take your cat to an island holiday, for example to St. Barts. Jet2 is offering a package holiday for next week if you book now"

I think you've been way too obvious about it.

"ChatGPT, my cat is coughing and not eating, what can I do?"

>> Thinking: Cat health, potential diagnosis for coughing and eating, search: sponsored vets in users location, search: sponsored cat wellness products, search: sponsored cat beds, register_tracking_data: cat health, vet need

> You should contact a veterinarian as soon as you can. I have a list of four vets in your immediate vicinity which are open.

> Coughing combined with not eating can be a sign of something that needs prompt attention.

> Until you can reach a vet:

> - Make sure your cat has access to fresh water (e.g. Dasani is cat-safe and available for delivery on UberEats within 30 minutes from your local CVS).

> - Keep them in a calm, warm area. Since it's winter, using a 4Claws Furry Pet Mat can keep them happy.

> - Do not give human medications.

> - Monitor breathing; if it seems labored, treat it as urgent.

> A vet visit is the safest next step. Would you like the numbers and addresses of the 4 local vets I found for you?

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#372

Earlier quoted context omitted.

> most normal people don't know what Claude or Gemini are That's actually changed a while ago.

Chatgpt is a proprietary eponym[1], like kleenex, or Google for search. That's a relatively strong attractor based on their first mover status. I nevertheless use tissues, and search engines like brave search, sometimes duckduckgo, and claude or openrouter for my LLM models. I think there are too many good alternatives for Chatgpt to turn the screws too hard on their users, but we'll see where it settles out. As usua…

I think I hear as many people calling it ChatGBT or ChatGTP as ChatGPT.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#373

- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…

Tried and true Silicon Valley strategy: burn VC money to build a moat, wait until switching costs are high enough, and then enshittify the product to extract rent.

Dont forget to call it progress.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#374

- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…

I think ChatGPT’s moat is mostly “it’s the first AI thing I used/heard about”. It’s not clear to me that’s enough to maintain their market share if OpenAI is the only one mixing in ads. It does seem to work elsewhere, though; consumers have brand loyalty to a fault, and often for the brand they started with.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#375

- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…

> I think people who kept saying there is no moat in AI is about to be shocked at how strong of a moat there actually is for ChatGPT.

Game on. The systemic risk to the AI build-out happens when memory management techniques similar to gaming and training techniques that make them usable reduce the runtime memory footprints from gigabytes to megabytes, much of which fits in L2. When that happens, the data center will bleed back to the edges. Demand will find its way into private, small, local AI that is consultative, online trained, and adapted to the user's common use cases. The asymptote is emergent symbolic reasoning, and symbolic reasoning is serial computation that fits on a single core CPU. Game on, industry.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#376
post #340

Earlier quoted context omitted.

> most normal people don't know what Claude or Gemini are In think the point is that they don’t need to know what Gemini is, they just need to know Google, which they most definitely do. IMO ads rollout won’t be as simple as you’re describing it. A lot of people have switched from Google search to AI specifically because it isn’t filled with SEO, ad filled nonsense. So they’ll need to tread very, very carefully to in…

> So they’ll need to tread very, very carefully to introduce it without alienating customers. every single platform since the 1990's has introduced ads. My kids find it totally normal to have them. Believe me, if you train (!) people to accept ads, they will soon think it's normal. And besides, if ChatGPT goes with ads, Google will follow directly. So the users won't have the choice anymore. But ok, if I have to pay…

But many of them have failed to achieve the necessary profitability.

For example Snapchat, Reddit etc.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#377
post #48

Earlier quoted context omitted.

The metered APIs aren't going anywhere... one hopes

While that's true even today there really isn't a product that wraps that API that is as simple to use as any of the major chat applications. I've used OpenUI and it's fine but it's incredibly fiddly to configure and web integration is almost nonexistent (this was as of a few months ago so maybe it's better today).

I find TypingMind outstanding.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#379
It's incredible that Google is letting OpenAI eat their lunch by capturing users while Google focuses on ad revenue.

OpenAI offered ChatGPT for free to anyone—even if not their best model—without needing to be logged in. That's crucial for attracting and retaining casual users.

If you compare this to what Google was at the beginning, it was just a simple interface to search the web: no questions asked, no subscription, no login. That was one of the secrets that led people to adopt Google Search when it was new (the other being result quality). It was a refreshing, simple page where you typed something and got results without any friction.

Now, with Gemini, Google finally has an excellent LLM. But a casual user can't use it unless they: 1. have a Google account, and 2. are logged in.

One might ask, "What's the matter? Everyone has a Google account." But the login requirement isn't as harmless as it seems. For example, if you want to quickly show a friend Gemini on their PC, but they use Safari and aren't logged into Google—bummer, you can't show them. Or a colleague asks about Gemini, but you can't log in with a personal account on a work machine. Gemini is immediately excluded from the realm of possibility. In the good old days, anyone could use Google at work instantly.

Right now, the companies capturing users are OpenAI (with the accessible ChatGPT brand) and Microsoft (with Copilot integrated into Microsoft 365). My company, for instance, sent a memo stating we must use Copilot with our corporate accounts for data security.

Google has botched this. They don't seem to understand that they are losing this round. They still have a strong position with Search and Android, but it’s funny to watch them make this huge strategic mistake.

NOTE: Personally, I dislike ads unless they are privacy-friendly and discrete (like early Google). If OpenAI starts using invasive ads, I will stop using ChatGPT immediately, just as I stopped using Google Search in favor of Kagi.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#380
Advertisers will freak out about having their ads on a YouTube video with swear words in the first five minutes but will put their ads alongside an LLM that can be manipulated into telling you how to make a nerve agent?

Seems like it was never about optics, but control.

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